L'Heure Bleue 2026

On August 28, 2026, Guerlain released an entirely new eau de parfum, signed by Delphine Jelk, the house’s director of perfume creation, under the name L’Heure Bleue. The composition by Jacques Guerlain that had carried that name since 1912 is now called L’Heure Bleue 1912.

A name taken over, a new formula

The two perfumes coexist in the catalog. Guerlain presents the new one as a contemporary reinterpretation that keeps the spirit of the original, iris and vanilla, while introducing an unprecedented material. It is neither a reformulation nor a flanker: the 1912 formula remains on sale under its vintage.

Delphine Jelk says she wanted to capture the blue hour with the same tenderness as Jacques Guerlain in 1912, for a perfume that is at once powerful, soft, and intimate. She adds that she sought to express a femininity made of tenderness and strength, authenticity and poetry.

The iris tincture

The centerpiece of the launch is an iris tincture developed for L’Heure Bleue 2026. Guerlain explains that it was obtained by macerating rhizomes selected in Italy in alcohol, after three years of research carried out with the teams at its Orphin manufacturing site.

The house describes a material that captures the flower in its entirety and gives iris a more vegetal, fresher, and woodier expression. It pairs it with iris butter, the concentrated form drawn from the same rhizomes, and recalls that iris is nicknamed the “blue gold” of perfumery.

The memory of the Pont-Neuf

The house’s story goes back to 1912: a light Jacques Guerlain glimpsed from the Pont-Neuf, at the moment the sky turns deep blue between day and night. The 2026 perfume aims to convey the scent of the sky at that tipping point.

A launch with a full line

The perfume is sold in 30, 50, and 100 ml, with a 200 ml refill and a scented soap. Guerlain accompanies it with three limited-edition Rouge G lipstick cases dressed in blue, and also offers it in the Flacon aux Abeilles, its bee bottle, on its website.

Samantha Holender, beauty editor at Marie Claire, sees it as Guerlain’s most important women’s launch in nearly a decade. It is also one of the house’s rare major releases signed by Delphine Jelk alone, notes Fun, a writer for La Parfumerie Podcast.