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Lacoste

Touch of Pink

Touch of Pink is the women’s eau de toilette Lacoste launched in 2004, under license to Procter & Gamble. Blood orange, coriander and cardamom in the top, jasmine, violet and carrot seed at the heart, sandalwood, musk and vanilla in the base make up a fresh, cheerful fragrance, in a pink bottle nipped in like a waist.

Brand
Lacoste
Launch year
2004
Gender
Women
Olfactory family
Floral
Concentration
Eau de Toilette
EAN
3386460149457 (50 ml) · 3386460149440 (90 ml)

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Touch of Pink

Where to buy

Links to our partner shops.

Lacoste launched Touch of Pink in the summer of 2004: the fragrance reached a few European markets in August, ahead of a full rollout in September. Procter & Gamble, which then held the license for Lacoste fragrances, backed it with a print and cinema campaign through the end of the year.

A fragrance for young women

According to The Moodie Davitt Report, the brand aimed Touch of Pink, fresh, fun and unpretentious, at women aged 16 to 24. In the United States, Clarins then distributed Lacoste fragrances, The Rose Sheet recalls.

Formats

The eau de toilette came out in 30, 50 and 90 ml sprays, alongside a roll-on deodorant, a shower gel and a body cream. The 50 and 90 ml sizes are still on sale today.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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Longevity
Sillage
Season
Occasion
Resembles

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The advertising

Natasha Thomas by Sølve Sundsbø

In 2004, model Natasha Thomas embodied Touch of Pink, photographed by Sølve Sundsbø for print and filmed by Thomas Napper.

The launch campaign, created by the agency Callegari Berville Grey, ran from summer to the end of 2004, in print and in cinemas. Thomas Napper’s film shows model Natasha Thomas trying to catch a kite.

Sølve Sundsbø shot the print images, in which the young woman leaps gracefully. The whole extends the fresh, light spirit the brand gives the fragrance, according to The Moodie Davitt Report.

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