Burberry
Her Eau de Parfum
Her, the fragrance of Burberry women. It was in 1856 that the story of the Burberry house began, thanks to the creation of a shop located 80 km from London. Since that day, the reputation of the house has grown considerably.
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Nevertheless, Burberry has always remained very faithful to its origins. Thus, many of its creations reference its history, and more specifically the British capital. It is precisely in this way that Burberry's brand new fragrance was crafted. A perfect embodiment of the quintessence of the house, it is called Burberry Her and is aimed at all the active and trendy city women of our time.
Burberry Her, a fragrance synonymous with youth and energy
In the same vein as its predecessors, the new Burberry Her fragrance is like an adrenaline cocktail. Sensual and sparkling, it remains highly energizing. In other words, it is aimed at all the women of our time who are brimming with drive. Are you ready to do anything to achieve your goals? Does nothing ever divert you from your purpose? Is your daily life filled with challenges? This fragrance is made for you! It holds within it all the energy of London. Both very trendy and euphoric, Burberry Her promises to accompany the wearer day after day on the path to success. It evokes both youth and London energy. Burberry Her is made for all women who are Londoners at heart.
Burberry Her, a fruity and floral fragrance
What better than a fruity cocktail brimming with dynamism to evoke all of London's energy? This is precisely the approach Francis Kurkdjian took in crafting the Burberry Her fragrance. He chose to create a scent bringing together a wide range of red fruits. Raspberry, cherry, strawberry, blackberry and blueberry intertwine from the top notes onward. The whole is then carried by a more floral heart of violet and jasmine. This powdery, sun-kissed duo brings an unmistakable touch of elegance. Finally, Burberry Her gains in character and depth. Wood lends it all its power while amber and musk reinforce its sensuality.
All of Burberry's elegance in a bottle
All that remained was a bottle for this new fragrance. Burberry opted for a sober and streamlined case. Forming a sort of glass flask, it has three clean edges while its right side is slightly rounded. Its cap, meanwhile, is completely off-center to the left. Despite these asymmetries, Burberry Her displays a very harmonious silhouette. The transparency of its glass reveals a particularly feminine soft pink hue. Its name is engraved in relief directly onto the glass. Undoubtedly, Burberry Her is a fragrance aimed at a young audience that is already quite refined. It is available in three sizes: 30, 50 and 100 ml.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Burberry Her is a fragrance crafted by perfumer Francis Kurkdjian that fits within a 100% British style. Designed to honor the charm of London and Burberry's English origins, it comes in an elegant, pale pink bottle, while giving off a very fruity and floral breeze. Gourmand without being overly sweet, it proves spontaneous and is aimed at all the dynamic and cheerful women of our time. In a very urban spirit, it is an ode to discovery and creativity.
Cara Delevingne, ambassador for London and Burberry Her
To embody the image of this fragrance, the Burberry house called upon the alluring British model and actress Cara Delevingne. Far more than a mere face of the campaign, she here proclaims loud and clear all her love for the British capital. Born in London, the young woman proves to be a perfect ambassador for this fragrance. What is more, her adventurous character and bold style fit perfectly with the image of this juice. It should also be noted that this is not the first collaboration between Burberry and Cara Delevingne. Indeed, the model had already lent her image to the English house on several occasions, notably for its ready-to-wear line. Between the two protagonists of this advertisement, it seems to be a story that endures!
The advertising campaign for Burberry Her
The advertising campaign for the women's fragrance Burberry Her was entirely directed by photographer Juergen Teller. Indeed, it is not a conventional film but rather a series of different photographs, taken in iconic London locations. The scene plays out to the rhythm of the track “Maybe It's Because I'm a Londoner”, performed by the British top model herself, but originally composed by Davy Jones. It certainly seems that Cara Delevingne has more than one string to her bow!
Thus, in the television spot for Burberry Her, the house's ambassador appears in turn aboard an iconic red London bus, in front of the London Eye, at Big Ben, or on the iconic Tower Bridge. Strolling through the paths of a famous city park, she seems to enjoy every moment, playing with ducks or simply climbing trees. In this advertisement, London reveals all its finest assets, blending a spring, verdant atmosphere with other typically urban features. The Burberry Her bottle, meanwhile, appears after about 20 seconds, before the advertisement ends with the bottle wrapped in a double ribbon bearing the Burberry name.
Through this advertisement, Burberry reaffirms all its love for the city of London. Cara Delevingne, in turn, becomes an English icon, the perfect woman to embody the British attitude. Proud of their origins, Burberry and Cara Delevingne present themselves as standard-bearers of English elegance around the world.