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Jean Paul Gaultier

Kokorico

Kokorico is a Jean Paul Gaultier masculine launched in 2011, composed by Annick Menardo and Olivier Cresp and named after the rooster’s crow. This woody cocoa scent opens on fig leaf, places raw cocoa bean at its center and rests on vetiver, patchouli and cedar. Its black bottle draws a man’s face in profile, a nod to the torso of Le Male.

Brand
Jean Paul Gaultier
Launch year
2011
Perfumers
Gender
Men
Olfactory family
Woody
Concentration
Eau de Toilette

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Kokorico

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Kokorico was unveiled in Paris in July 2011, during haute couture week, on the evening of Jean Paul Gaultier’s show, and reached stores that fall. Its name is the French onomatopoeia for the rooster’s crow, which the house likens to a warrior’s cry.

Sixteen years after Le Male

The house wanted a masculine more forthright than Le Male, launched in 1995. The launch material spoke of a powerful, explosive aphrodisiac built on woody and cocoa notes, for a virile, slightly swaggering man who asserts himself without inhibition.

Auparfum saw it as an attempt to recapture the success of Le Male and to counter Paco Rabanne’s new releases. Annick Menardo and Olivier Cresp signed the composition, offered as a 50 and 100 ml eau de toilette, with a shower gel, a deodorant and an aftershave balm.

The fate of Kokorico

Kokorico did not meet with the hoped-for success. In 2017, Auparfum listed it among the house’s failures and wondered who was to blame: its olfactory daring, its name or its bottle, three choices the designer fully embraced.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Robert Herrmann likes the fig and cocoa opening, less the ambrox that dominates the end; Portia, won over to the point of buying a bottle, finds it more likable and more sensual than its competitors, and fully unisex.

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What the community says

SillageOverpowering
Intimate1 voteOverpowering

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The advertising

Jon Kortajarena dances flamenco

Spanish model Jon Kortajarena embodies Kokorico in a black-and-white film in which he dances flamenco to a frenzied rhythm.

Basque model Jon Kortajarena embodies Kokorico. The launch film, shot in black and white, shows him dancing flamenco to a frenzied rhythm, and accompanied the perfume’s presentation in Paris in July 2011, on the evening of the haute couture show.

Portia, of Perfume Posse, judges this film harshly: in 2015 she ranks the campaign among the ugliest ever, to the point of seeing it as perhaps the cause of the perfume’s failure.

More perfumes from Jean Paul Gaultier

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Also composed by Annick Menardo

All creations by Annick Menardo

Also composed by Olivier Cresp

All creations by Olivier Cresp

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