Boss Bottled

Hugo Boss launched Boss Bottled in 1998, a men’s eau de toilette composed by Annick Menardo, a perfumer at Firmenich. The house sees it as the essence of BOSS in a bottle and now presents it as the first gourmand fragrance for men, a classic of its men’s line.

A fragrance for the man who succeeds

The message hardly changes: the house describes a man primed to succeed, competitive and ambitious, for whom the fragrance belongs to his morning rituals. It claims clean lines that make it, in its words, a great classic, elegant and designed with the modern man in mind.

Charles-Philippe of Bespoke Unit does not see it as a groundbreaking fragrance, but as a balanced, sensible option at a time drawn to daring compositions. That restraint, in his view, makes it a fragrance for work more than one for going out.

A long lineage

Boss Bottled has spawned an entire family: Intense in 2015 according to Now Smell This, Night, Unlimited, Oud, Tonic, Infinite, and more recently an Eau de Parfum, a Parfum, an Elixir, an Absolu, and Beyond, which the house sells alongside the 1998 eau de toilette.