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Hermès

Terre d'Hermès Eau de Parfum Intense

Terre d’Hermès Eau de Parfum Intense, launched by Hermès in 2025, is Christine Nagel’s third take on Terre d’Hermès. This deep woody fragrance pairs a fiery bergamot with burning wood, underpinned by the mineral notes of lava stone, and places at its heart an accord of licorice and coffee that, according to the perfumer, was born of the idea of a volcano.

Brand
Hermès
Launch year
2025
Gender
Men
Olfactory family
Woody
Concentration
Eau de Parfum Intense
EAN
3346130435648 (30 ml) · 3346130424109 (50 ml) · 3346130424116 (100 ml) · 3346130020080 (175 ml) · 3346130015307 (refill 200 ml)

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Terre d'Hermès Eau de Parfum Intense

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Hermès launched Terre d’Hermès Eau de Parfum Intense in 2025 and entrusted its creation to Christine Nagel, the house perfumer. After Eau Intense Vétiver in 2018 and Eau Givrée in 2022, it is the third variation she has signed around the original Terre d’Hermès, created by Jean-Claude Ellena in 2006.

Taking apart a monument

Having joined Hermès in 2014, Christine Nagel took over from Jean-Claude Ellena in 2016. She regards Terre d’Hermès as a monument: to understand it, she says, she took it apart material by material down to its core, found the signature of Terre there and stopped fearing it.

A fire beneath the earth

The idea of a volcano, she says, came very early. Hermès sees in it a deeper facet of the inner fire of the Earth and of man; the perfumer says she wanted an intense signature without forcing the concentration or the intensity of the materials.

Licorice and coffee

Christine Nagel says she was finally able to work with coffee the day a supplier brought her roasted beans. She uses it to give the licorice more grounding, without wanting the composition to smell of coffee, and sought natural extracts of both materials.

How it is presented today

Hermès describes it today as a deep woody fragrance, in which a fiery bergamot meets burning wood over the mineral notes of lava stone. The house singles out three materials, bergamot, burning wood and lava stone, and ranks it among its warm, sensual fragrances.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Persolaise applauds a Terre that does not try to please the greatest number, and the journey to the center of the Earth taken by its coffee and licorice accord; Eddie Bulliqi grants it obvious strengths offset by equally clear weaknesses, and remains lukewarm.

Read what critics say

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The advertising

L’écho de la Terre, 2025

Tamino embodies the fragrance in L’écho de la Terre, a black-and-white film directed by Thibaut Grevet and aired from March 2025.

Hermès entrusted the campaign for Terre d’Hermès Eau de Parfum Intense to the agency Publicis EtNous. Titled L’écho de la Terre, it aired from March 4, 2025, and its face is Tamino, a Belgian singer-songwriter of Egyptian descent.

Directed by Thibaut Grevet and produced by Division, the film adopts a high-contrast black and white. It travels back to the origins in man’s footsteps: the earth reveals itself in fragments, until the print of a hoof brings color to life.

The story ends with the discovery of intensity at its source, a single drop that sums everything up. The campaign extends the dialogue between man and the earth that the line has explored since its creation in 2006.