Valentino
Uomo Born in Roma
The Uomo Born In Roma masculine fragrance The house of Valentino is a strong symbol of Italian elegance around the world. Born in Rome, it never misses an opportunity to showcase its origins. As a result, each of its fragrances carries within it a small taste of Italy.
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And it is not this latest creation that will prove otherwise! Valentino has just given birth to the fragrance Valentino Uomo Born In Roma, meaning “Valentino for men, born in Rome.” A nod to its history, this is a fragrance with plenty of character!
Valentino Uomo Born In Roma, a tribute to Italy
Let us first explain why this fragrance pays tribute to Italy, and more specifically to the city of Rome… In reality, this is where the Valentino house was born. The founder of Valentino was born in Lombardy, in northern Italy. Later, he set up his design studios in the historic center of Rome, and more specifically at the heart of the Palazzo Mignanelli, a kind of particularly luxurious urban mansion. For several decades, this unique place has awakened his creativity, a notable influence that Valentino wished to honor.
Valentino Uomo Born In Roma, the fragrance of a rebellious man
Beyond this typically Italian spirit, Valentino Uomo Born In Roma also claims to embody a rebellious man. On this subject, the Valentino house has just unveiled its new face of the campaign. To symbolize this bad boy, Valentino chose Anwar Hadid. Son of real estate investor Mohamed Hadid and Dutch model Yolanda Hadid, he was signed by the IMG Model agency in 2016. Today, he is a highly present figure on American television, and has even lent his image to several major luxury brands such as Hugo Boss or Zadig & Voltaire. Here, he appears on a motorcycle, proudly holding the new Valentino Uomo Born In Roma bottle. Redesigned in a black color, the Valentino bottle is as if dressed in a leather jacket, just like the house's face of the campaign. Here, there is no question of pretty smiles. Anwar Hadid is a bad boy and owns it!
The mineral and aromatic scent of Valentino Uomo Born In Roma
In terms of scent, Valentino Uomo Born In Roma relies on an unconventional and instantly recognizable recipe. Its opening is both salty and mineral. Its goal? To capture the idea of saline water flowing over masculine skin. To preserve a touch of floral elegance, Valentino Uomo Born In Roma also contains violet leaf. Its heart, meanwhile, becomes more Mediterranean. Sage gives it a much more aromatic facet. Ginger preserves a more aphrodisiac scent, while enriching this fragrance with a peppery nuance, for even more depth and character. Little by little, masculinity takes over. Valentino Uomo Born In Roma ends with a woody base, in which vetiver predominates.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Born in Roma, an advertising journey through a surprising Italy…
From the birth of its first fragrances in the 1980s to the masculine olfactory triumph of Valentino Uomo, the house of Valentino has always known how to draw the very particular olfactory portraits of Valentino women and men. Handsome yet carefree, rebellious yet elegant, the Valentino man delights in contrasts, and the magnificent Born in Roma Uomo will do nothing to suggest otherwise! With Born in Roma, let us set off on a fantastic ride through the Italian countryside alongside this man, as surprising as he is definitively unique…
The Born in Roma advertisement
This advertisement opens on the steps of a sublime princess in a powder pink Valentino evening gown. As she seems to advance down a pretty little street in Roma, she smiles at the second star of this advertisement, the Born in Roma man who awaits her patiently, dressed entirely in leather on his roaring motorcycle. She decides to follow him, and they set off together, in a chiaroscuro light, to cross the Italian countryside on his motorcycle.
We then discover the splendor of the ancient palaces of Rome, then, through the Born in Roma man, doors open onto the absolutely exceptional setting of a party in full swing at its heart. The looks exchanged between the two heroes are ambiguous, and seduction seems to carry them away in the whirlwind of the party and the dance. It is the beauty who seems to lead the dance, but our rebellious hero seems to be quite tender-hearted, so taken is he with the young woman's charm!
As the party continues in powdery lights until the early morning, we leave this lovely budding Born in Roma couple in full admiration of the sunrise.
Splendors of day and night for Born in Roma
To bring this new Born in Roma campaign to life, Valentino called on director Harmony Korine, who managed to capture both the ancient splendors of Rome and the irresistible attraction that builds throughout the film between the two Born in Roma heroes.
Moreover, the play of light between the bright daylight shining over the countryside and the dim lighting of the party adds a mysterious and singular atmosphere to this advertisement. And it is not the music of Born in Roma that will break the mystery, starting with a Verdi opera that transforms… into an electro rap track by the group Serious Klein and Surkin.
Anwar Hadid, the rock-chic ambassador of Born in Roma for Men
I think Rome is a classic city. What envelops its inhabitants encompasses its architecture and encompasses everything that people believe in. It envelops everything that revolves around it, said the young ambassador of Born in Roma, Anwar Hadid, to Forbes.
For the younger brother of Gigi and Bella Hadid, only 20 years old, is not just a fashion icon and a handsome rebellious rocker face, he is also a young man who likes to dream while keeping his feet on the ground, particularly when it comes to the fashion world.
Moreover, Anwar Hadid was delighted to have been chosen by Valentino to be the face of the campaign for Born in Roma, as the brand corresponds, in his eyes, to a legend and a constant desire to offer “beauty.”
Born in Roma Uomo, a fragrance of striking contrasts
Born in Roma Uomo was created by perfumers Antoine Maisondieu and Guillaume Flavigny as a refined masculine cocktail enhanced by contrasts. It is a mineral and salty accord that joins clary sage and ginger to create an icy effect, while violet leaf brings its powdery elegance. Then, warmth takes over Born in Roma Uomo through smoky and woody accords of vetiver.
Born in Roma, a portrait of Italy today
Rome beautifully embodies what has been at the heart of present-day Italy, between the splendors of a past rich in architecture, art and culture, and a present that aspires to be futuristic, ultra-modern, even a bit rock'n'roll. Born in Roma Uomo therefore perfectly embodies this skillful blend of eras and styles…
Ode to the Roman roots of the house of Valentino
Valentino Garavani and Giancarlo Giammetti both opened the first Valentino atelier in Rome in 1960. It was this city in particular, with its intense cinematic life through Cinecittà, that gave the two designers their chance and rapid growth to the Valentino brand. Valentino's iconic creative director, Pierpaolo Piccioli, therefore wanted to bring Rome back to life through two star fragrances: Born in Roma Uomo and Born in Roma Donna.