Girl of Now

Today, Elie Saab offers an entirely new perfume. This one is named Girl Of Now and speaks to all contemporary women eager to let their freedom and desires express themselves. Still very luxurious, this fragrance faithfully translates the codes of the Elie Saab fashion house, while bringing them, more than ever, a breath of modernity.

Elie Saab, a designer attuned to today's girls

Elie Saab has always been absolutely fascinated by femininity. What is more, he says of today's women that they are at once strong and gentle, serious and relaxed, joyful and determined, and that they have a style all their own. Through the perfume Girl Of Now, he chose to paint the portrait of a woman of today, made of contrasts and multiple contradictions. To do so, he drew inspiration from numerous muses of our era, among them Clémence Poésy, Margaret Quallery and Jordane Crantelle. Likewise, the advertisement for the perfume Girl Of Now has already been unveiled. It offers a vision of a very self-assured femininity, almost enamored with power. Three young women wrap themselves in the scent of Girl Of Now as if to give themselves a genuine surge of freedom. From then on, the world seems to belong to them. The Girl Of Now woman does not care what others think and fully embraces her offbeat side. The seductive trio even dares to bathe in a public fountain before heading to an exclusive club to dance to electro beats. The visual of the Girl Of Now advertisement ends at dawn. Such is the outlook Elie Saab holds on the woman of today.

The recipe of Girl Of Now

So what scent could give so much energy to the woman who wears it? Girl Of Now is an addictive perfume, both floral and gourmand. Inspired by Lebanon, Elie Saab's home country, it opens with a delicious note of toasted pistachio. This ingredient immediately reveals the appetizing facet of this perfume. Juicy pear and mandarin then add further vivacity to this opening. Then a floral heart takes over. Girl Of Now suddenly fills with poetry and lets its sun-kissed radiance emerge in a breath of magnolia and orange blossom. Almond then wraps everything in a scent that remains very gourmand. This is carried through in the base by tonka bean and almond milk. An exclusive accord of Ormond flower has also been added to this composition. The whole finishes with a sillage of patchouli, a true signature of the Elie Saab house. Girl Of Now comes in a precious bottle resembling a genuine jewel, decorated with a blue enamel flower and a particularly refined golden color.