Givenchy modernizes its Gentleman. Hubert de Givenchy was born in Beauvais. However, at barely 17 years old, he decided to move to Paris with a single idea in mind: to make a name for himself in the field of fashion. He began his career as a designer at only 24 years old.
For a few years now, perfumery seems to be making a genuine return to reliable values. Indeed, alongside the many new fragrances created each year, creators are also striving to highlight classic perfumery in the noble sense of the term. This sector is bringing back the codes of luxury from the past, relying on noble raw materials and on bottles with a very couture spirit. The house Givenchy therefore recently chose to reinterpret one of its greatest fragrances. The fragrance Gentleman from 1974 reveals to us a brand new olfactory facet and updates itself to current taste.
The first version of the perfume Givenchy Gentleman
The house Givenchy ventured into perfumery in the 1970s. Gentleman was the third masculine fragrance to be released within the house, joining the essential Eau de Vetyver and Monsieur de Givenchy. With this fragrance, Givenchy revolutionized the world of perfumery. Indeed, until then, men leaned more toward more timid fragrances. It was only from the creation of Gentleman onward that they began to shift trends and become true fragrance enthusiasts as we understand it today. Moreover, Gentleman still displays a surprising modernity. It is a seductive fragrance, somewhat provocative but always elegant. It embodies the idea of a masculinity that is both wild and highly civilized. Today, it speaks to a new man while retaining its DNA from the past. It thus becomes a timeless fragrance.
The new Gentleman 2017 version by Givenchy
The least one can say is that Givenchy did not skimp on resources to transform its cult fragrance. Gentleman is a genuine reinterpretation. Its composition is entirely innovative and is presented as a floral and woody fragrance modernizing the fougère family so appreciated in men's perfumery. It is a skillful blend of power and softness. Its opening is both tender and fruity. It combines pear, pineapple and cardamom. Its heart then becomes more aromatic. It highlights one of the most favored ingredients in men's perfumery: lavender. This Mediterranean flower is here paired with the nobility of iris as well as the more peppery breath of geranium. Finally, the masculinity of this fragrance takes over at its base. Gentleman gains depth thanks to the presence of patchouli. Vanilla and leather, meanwhile, only increase its share of sensuality.
Aaron Taylor-Johnson as the face of the campaign for Givenchy Gentleman
Moreover, who better than Aaron Taylor-Johnson to embody this seductive spirit? The British actor has already been announced as the face of the campaign for the new Gentleman. Having just won a Golden Globe for best supporting actor for the film Nocturnal Animals, everything seems to be going his way. Here, he was featured in an advertising campaign directed by his wife Sam Taylor-Johnson. Visual coming in a few weeks...