Pi Neo

This marks the beginning of his success, and Hubert de Givenchy founds the couture house in 1952. Great personalities such as Françoise Sagan and Grace of Monaco become his clients. In 1958, the house ventures into perfumery with L’Interdit, a feminine fragrance that Hubert owes to his meeting with Audrey Hepburn. In 1998, Givenchy presents Pi, a perfume with a surprising name. Then, in 2008, Pi Neo sets out to explore the virtual world.

The virtual world of Pi Neo

With this fragrance, Pi Neo, Givenchy takes us beyond reality. Pi Neo unfolds in a virtual world, in contrast with the real one. Here, one moves toward new high-tech sensations, sensations previously unknown. Pi Neo is the olfactory representation of what technology can offer that is most current. The Pi Neo man therefore naturally sets out to discover these technologies; he is a visionary man. The Givenchy man embodies the high-tech, hyper-contemporary adventure, a virtual adventure that indeed signals new emotions. Pi Neo accompanies you on this extraordinary journey, beyond reality. This is why Pi Neo is an explosive fragrance.

Pi Neo, a futuristic and masculine composition

While Pi presents itself as a generous fragrance, its older sibling, Pi Neo, has a composition more turned toward the future, yet still very masculine. Pi Neo opens with very fresh and aromatic notes, with bergamot, mandarin and toscanol, a molecule that brings sweet and spicy scents and is sometimes used as a substitute for basil or tarragon. Cedar and myrtle give Pi Neo a woody, strong and very masculine heart. A new dimension then takes hold of the composition. The base is enveloping and sensual, with the presence of vanilla, patchouli and cosmone, a powerful and intoxicating musk that heightens the fragrance’s virile character. As for the bottle, it comes straight from the future. It is dressed in a metal plate resembling a bath of molten mercury. Echoing the emblematic pyramid of Pi, that of Pi Neo perfectly honors the elegance and modernity of the trailblazing man.

Ten years after Pi, Givenchy launches Pi Neo. This masculine fragrance is meant to be virtual and futuristic. Pi Neo is the perfume of visionaries, of men who love to take on adventures. Complex yet very masculine, Pi Neo reveals not only talent but above all the chic and refinement of the Givenchy couture house.