Gentleman Society Ambrée

Complete identification card

Identity & formats

• Official name: Gentleman Society Ambrée Parfum
• Olfactory family: Amber • Spicy • Woody
• Concentration: Parfum ≈ 20%
• Launch: April 2025
• Sizes: 60 ml • 100 ml • 200 ml refill

The creative noses

As with the original edition, the house entrusts the work to the duo Karine Dubreuil-Sereni and Maïa Lernout. Their mission: to preserve the aromatic-vetiver backbone of Gentleman Society, while immersing it in an amber-cocoa bath, rounder, more sensual, designed for nighttime encounters.

A couture silhouette bathed in amber

Visual architecture

The rectangular bottle is draped in a glossy burgundy-amber lacquer that reveals the juice through transparency. On the front face, the shimmering “G” monogram evokes a retro nightclub sign. The whole rests on a thick polished glass base, a nod to Parisian cobblestones glistening after the rain.

Responsible approach

• Glass incorporating 25% recycled material.
• Screw-on 200 ml refill, 60% reduction in glass weight per use.
• FSC-certified cardboard box, vegetable ink, no plastic film.

When the Society changes scenery

Creative concept

The 2023 gentleman moved under the cold light of neon signs; the Ambrée version takes him into an Art Deco brasserie, leather bench seats and weathered brass. On the table: an espresso cup, squares of dark chocolate, a crumpled newspaper. A warm scent floats around him — an invitation to confidence.

Visual campaign

A single-shot film: the actor crosses a covered gallery, pink light slides over his trench coat, then he steps into a hushed club; as he removes his coat, the bottle appears in close-up, like a golden coat of arms.

Olfactory pyramid & key accords

Top notes: pink pepper, green mandarin & cardamom

Pink pepper sparkles like a flash; green mandarin brings a juicy brightness, while a touch of CO₂ cardamom sets up a sophisticated spicy freshness.

Heart notes: roasted cocoa, lavender & clary sage

A cocoa absolute, worked like a dry ganache, dialogues with Provence lavender and honeyed sage, creating a carefully measured gourmand character.

Base notes: royal amber accord, benzoin & smoky cedar

A blend of labdanum, Siam benzoin resin and touches of infused vanilla; slightly smoky Atlas cedar extends the longevity in a silky woody halo.

Common questions

Differences with Gentleman Society Eau de Parfum?

The original formula relied on a sage-vetiver duo. The Ambrée replaces part of the vetiver with an amber-cocoa accord, increases the concentration and softens the whole with benzoin.

Unisex or masculine?

Launched as masculine, but its cocoa-amber facets also appeal to feminine skin drawn to gourmand woods.

Ideal occasions?

Lounge evenings, dinners in town, winter cocktails. One spray suffices on a cold day; two or three for a night out.

Application ritual and recommended moments

SituationDoseDesired effect

Late afternoon meeting

1 spray on the collar

Pepper-mandarin brightness

Rooftop drinks

2 sprays on the chest

Warm cocoa-lavender cloud

Fine dining dinner

1 spray on the wrists

Velvety amber sillage

Intimate concert

+1 spray on the nape

Enveloping woody trail

Verdict: the art of grand-style comfort

Gentleman Society Ambrée magnifies the aromatic generosity of the collection and immerses it in a chocolate-amber glow. Refillable, elegant, reassuring: the ideal companion for winter escapes and late-night confidences.