Givenchy
Gentleman Eau de Parfum Boisée
Gentleman, the new woody eau de parfum by Givenchy. The story of Givenchy's Gentleman perfume takes us back to 1975. It was at that time, when masculine fragrances were very fresh and invigorating, that Givenchy decided to create a perfume in total contrast with the other juices of its decade.
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The first Gentleman displayed an atypical and powerful breath of patchouli and aromatic notes. Its success was instant, sustaining its renown for several decades. Then, in 2017, Givenchy decided to reinvent and modernize this perfume. The new Gentleman then made its appearance, quickly followed by Gentleman Eau de Parfum in 2018 and Gentleman Cologne in 2019. Today, the story is being rewritten once again. Focus on Gentleman Eau de Parfum Boisée, the 2020 edition of this cult saga!
Gentleman Eau de Parfum Boisée, the perfume of a man with subtle elegance
Gentleman Eau de Parfum Boisée is a perfume that highlights the new face of today's gentleman. In other words, this is a fragrance that fully embraces its contrasts and reflects, on its own, all the softness and refinement of an ideal man. Added to this is the vivacity of a passionate and ambitious man. With him, strength blends with softness, giving rise to a disconcerting and particularly captivating contrast. Moreover, these are precisely the nuances found on the visual of Gentleman Eau de Parfum Boisée. Givenchy's bottle dares a combination of two opposing colors. Its transparent base faces an opaque brown top. The man who wears this juice displays a strong personality. Furthermore, to highlight the woody aspect of this composition, a wood-effect band appears at the center of this bottle. This is where the name Gentleman by Givenchy is inscribed. The rest of this bottle remains unchanged and adopts the same silhouette as its predecessors. Its square shoulders confirm its charisma, while its sturdy base gives the impression of a man who is stable and perfectly grounded.
The refined and spicy breath of Gentleman Eau de Parfum Boisée
Gentleman Eau de Parfum Boisée is aimed at all men who are not lacking in temperament, and this is noticeable from its very first breath. Its recipe begins with a spicy combination of black pepper and coriander. The power of these two ingredients is nonetheless softened by the more floral scent of geranium. This raw material paves the way for an elegant and refined heart, based on iris. A flower counted among the noblest ingredients in the entire perfumer's palette, iris is combined with a more masculine scent of cedar. Warm aromas of cocoa reinforce the gourmand quality of this perfume. Finally, Gentleman Eau de Parfum Boisée ends with a more powerful and masculine signature of patchouli and sandalwood. More than ever, with Gentleman Eau de Parfum Boisée, Givenchy dares a highly contrasted fragrance. The surprising personality of the Gentleman leaves here an indelible scent in the memory.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
To enhance the natural elegance of men, Hubert de Givenchy created, in 1975, a perfume named Gentleman. This fragrance immediately met with great success. Then, it was not until 2017 that it was transformed and modernized, addressing a new generation of men. Since then, Gentleman has revealed to us different facets of masculine personality. This time, the emphasis is on sensuality, in a woody and highly contrasted breath. This is how the perfume Gentleman Eau de Parfum Boisée presents itself. On screen, it is embodied by the actor Aaron Taylor-Johnson. 15 seconds are enough to immerse us in its world…
Givenchy hosts a festive evening
The advertisement for Gentleman Eau de Parfum Boisée lasts barely 15 seconds. Yet that is enough to make us want to sway our hips, alongside Aaron Taylor-Johnson, face of the campaign for the house. The campaign for this perfume is set to the track Enjoy Yourself by A+. Several shots follow one another to the sound of this rhythmic music. Aaron Taylor-Johnson breaks into a few dance steps, in the living room, at the top or bottom of the stairs. Other shots instead film the bottle of Gentleman Eau de Parfum Boisée, while offering us glimpses of some of its ingredients. In fact, if this advertisement already seems familiar, it is simply because it takes up numerous elements from the previous campaign for the Gentleman perfume of 2017. The whole thing is filmed in black and white. Aaron Taylor-Johnson, for his part, is dressed in a suit. Falsely casual, he embodies the class and charisma expected of a gentleman.
Gentleman Eau de Parfum Boisée, a contrasted perfume
Another notable element, and not a minor one: certain ingredients from the recipe of Gentleman Eau de Parfum Boisée appear in this advertisement. At certain moments, the screen is split in two. The right side is covered with a dark, woody background. The left side, meanwhile, proves more floral and lighter. Through these elements, Givenchy sought to represent the full duality of its fragrance. Gentleman Eau de Parfum Boisée is a perfume rich in numerous nuances. It opens first on a spicy breath of black pepper and coriander. Its heart, meanwhile, is more gourmand. Containing cocoa, it wraps itself in elegant, refined iris, elements that are also found visually in this advertisement.
Who is Aaron Taylor-Johnson?
For several years now, Aaron Taylor-Johnson has lent his image to the Gentleman perfume. It is therefore no surprise to find him once again in the advertisement for Gentleman Eau de Parfum Boisée. This British actor was born in 1990 and continues to take on one film role after another. Talented in dance, singing and theater, it must be acknowledged that he has more than one string to his bow! Here, he is surrounded by Elizabeth Salt and Aaron Doucette. No woman seems able to resist his dance steps or his hip-swaying. All of them throw themselves into a few choreographies with joy and good humor!