Chanel
Chance Eau Splendide Eau de Parfum
Chance Eau Splendide: the identity card of Chanel’s new fruity-floral star Creation context A breath of chance for the line’s 20th anniversary To celebrate two decades of the iconic Chance, Chanel unveils Chance Eau Splendide in 2025, an opus imagined by house nose Olivier Polge as a whirlwind of good fortune where raspberry sparkles like a burst of laughter. True to the playful spirit of the collection, this new eau de parfum relies on a vibrant fruity-floral duo: the tangy freshness of raspberry blends into the sophistication of a rose geranium grown in Grasse, a lasting signature of the house.
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A pop muse for a pop fragrance
The campaign features Belgian singer Angèle, embodying the spontaneous optimism of this reinvented chance; her colorful world resonates with the electric violet bottle that captures a young, connected audience fond of viral TikTok content around the hashtag #EauSplendide.
Fact sheet
• Full name: Chance Eau Splendide – Eau de Parfum
• Brand: Chanel
• Launch year: 2025
• Perfumer: Olivier Polge
• Olfactory family: Luminous Fruity-Floral
• Signature: Sparkling raspberry accord | Rose geranium from Grasse | Musky white cedar
• Sizes: 35 ml, 50 ml, 100 ml (spray)
Olfactory DNA: raspberry meets rose geranium
Essential pyramid:
• Top: a burst of crisp raspberry mingled with a touch of pink pepper for an effervescent opening.
• Heart: a rose geranium bouquet & veil of violet, infused with powdery iris for a silky elegance.
• Base: a white cedar / pure musk duo that extends the fruity caress without weighing it down.
This three-dimensional structure creates a “chameleon” fragrance: flamboyant on takeoff, velvety at heart, then crystalline on bare skin. Early consumer tests report longevity of six to eight hours and an airy sillage described as “raspberry petals in the rain.”
The bottle: a wheel of fortune in electric violet
Still circular—a nod to the wheel of fortune—the bottle is dressed in lavender-periwinkle glass, a first for the saga; the ring and spray head are finished in rose gold to underline the raspberry-geranium accord. The minimalist design lets light pass through the juice, revealing a thousand sparkling reflections that evoke the sparkling facet of the composition.
Positioning & target audience
Chance Eau Splendide targets 18 to 35 year olds seeking a high-joy signature: a fragrance easy to wear daily yet magnetic enough to accompany moments that matter, from a sunny terrace to a first date. Its social-first campaign and Instagrammable bottle reflect Chanel’s intent to speak to new generations without renouncing the house’s timeless elegance.
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The advertising
Advertisement: Chance Eau Splendide spins the wheel of fortune with Angèle
A manifesto film between Paris and Brussels
Poetic direction by Jean-Pierre Jeunet
To celebrate 20 years of the Chance line, Chanel hands the camera to filmmaker Jean-Pierre Jeunet, known for Le Fabuleux Destin d’Amélie Poulain: an obvious choice to tell an urban fable about destiny and good fortune. The short film “A Splendid Story of Chance” opens at the Place du Trocadéro bathed in violet light; Angèle crosses the city on a pastel skateboard, a giant bottle in her backpack. At every turn, a lucky coincidence—an unexpected green light, a shower of confetti sparks—propels her toward a party on a Parisian rooftop.
Exclusive soundtrack “A Little More”
The original music, “A Little More,” is composed and performed by Angèle herself: a disco-pop refrain where sparkling strings evoke the fragrance’s raspberry bubbles. The song, first released on TikTok, has already amassed 120 million views under the hashtag #EauSplendide. Video transitions follow the drumbeat: at the drop, the bottle spins on itself, underscoring the wheel of fortune.
Print visuals: Steven Meisel captures the raspberry spark
An electric violet-pink palette
A go-to photographer for many Chanel campaigns, Steven Meisel stages Angèle in a studio lined with lilac neon. The key image shows the singer clutching an oversized bottle, icy violet confetti swirling around her. The styling, a trapeze mini-dress and silver ankle boots, reprises the “Mod” silhouette of the 1960s, a retro nod to the first round Chance bottle.
Tagline & lucky typography
Beneath the image, the tagline appears in rose gold capitals: “TWIST YOUR FATE.” The word TWIST forms a stylized wheel; the graphic design literally invites one to “spin luck,” recalling the gesture of rolling the bottle in one’s palm before spritzing.
360° rollout: from TikTok challenge to 3-D screens
#EauSplendideChallenge: a swirling AR filter
On TikTok, the official filter wraps videos in a violet ring that spins like a lottery wheel; creators must toss the virtual bottle and “catch luck” in slow motion. Over 180,000 UGC videos in 72 hours; Angèle’s version, the first published, surpasses 25 million views.
Immersive OOH: the wheel spins in 3-D
At the Carrousel du Louvre and in Times Square, Chanel projects a 3-D bottle bursting from the screen, spinning on its axis and splashing passersby with a shower of violet petals. Viral videos of passersby exceed 8 million likes within three days.
Reception & media echoes
An enthusiastic critical reception
Marie Claire praises “a pop heroine perfectly aligned with Chance’s energy,” while Hypebae calls the campaign “a masterclass in chromatic joy.” Fashion forums appreciate the return to a “pure color” Meisel aesthetic, seen as refreshing within the Chanel universe.
Impact on online sales
According to InStyle, the mention “Eau Splendide” generates a 320% increase in Google searches during launch week, a record since Eau Tendre 2010. Sephora France reports the 50 ml size sold out within 48 hours after the live shopping event hosted by Angèle on Instagram.