Coco

Chanel's tribute perfume

Coco is a nickname that refers directly to Gabrielle Chanel. In reality, this nickname was given to her in the early 1900s when she was still very little known. She used to perform in café-concerts and sang a song called “Qui qu’à vu Coco?”. It tells the story of a lost dog and was without question the most famous song in her repertoire. This is how Coco Chanel came to bear the nickname that never left her. Thus, what better way to pay tribute to this extraordinary designer than by reclaiming this name. Moreover, the name Coco had already been considered by Gabrielle Chanel herself for the perfume N°19, created in 1970. However, it was abandoned because she feared it would not mean much to most of the public and would instead evoke the word rococo or, worse still, cocaine. Nevertheless, this was done 14 years later and this fragrance was a huge success! This perfume manages to blend the refinement and extravagance of Gabrielle Chanel. What is more, it is directly inspired by her apartment and carries within it a certain baroque culture. Thus, it is at once spicy and sweet, voluptuous and contrasted.

The baroque scent of Coco

To create this perfume, Jacques Polge drew inspiration from Gabrielle Chanel's apartments, in which exotic accessories, more modern geometric volumes, warm materials, dense and opaque blacks, and exuberant golds intermingled. This is how he crafted a highly contrasted perfume. It pairs the luminosity of orange blossom from the Comoros with frangipani. Peach, for its part, brings a more velvety facet. The whole is also brightened by blackcurrant buds from the Moluccas, while jasmine from India appears more opulent. Two varieties of rose then establish the romanticism and femininity of the whole. Coco contains Bulgarian rose and Turkish rose. The whole is thus very sensual and ends in greater sweetness through a blend of Siam benzoin, tonka bean, Mysore sandalwood and opoponax. Coco comes in a bottle similar to that of N°5, a kind of glass rectangle with slightly beveled edges and topped with a stopper cut like an emerald. Finally, the whole is further adorned with a black and gold label evoking the rich décor of Gabrielle Chanel's apartments.