Coco Mademoiselle
Coco Mademoiselle is the eau de parfum Jacques Polge composed for Chanel in 2001, for a younger clientele than that of Coco. The house describes it as a feminine amber of surprising freshness: orange opens onto a sheer accord of jasmine and rose, and patchouli and vetiver draw an amber-woody base.
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Chanel launched Coco Mademoiselle in 2001. The eau de parfum is signed by Jacques Polge, the house perfumer from 1978 to 2015, and targets a younger clientele than that of Coco, launched in 1984 under Gabrielle Chanel’s nickname.
A double name, a double personality
Chanel sums up the perfume with this phrase. The house presents it as the olfactory echo of a woman free to reinvent herself day after day, independent and endearing, playful and provocative, and says it draws on the extraordinary personality of Gabrielle Chanel.
An amber of surprising freshness
Chanel places Coco Mademoiselle among its amber fragrances and describes it as a feminine amber with an assertive character and surprising freshness. In 2011, for the perfume’s tenth anniversary, the house press kit already spoke of a fresh oriental.
A broadened line
The success of the eau de parfum led in 2002 to an eau de toilette, which Chanel built around Sicilian grapefruit and lychee. The line also includes bath and body care, a hair mist, and a refillable purse spray.
Chanel now presents four interpretations of this amber signature: the eau de parfum, the Eau de Parfum Intense, L’Eau Privée, conceived as a night fragrance, and Crush Absolu, released in August 2026 and signed by Olivier Polge, the house’s perfumer-creator.
Long-running faces
Kate Moss embodied the perfume at its launch, and Keira Knightley from 2007. Actress Whitney Peak fronted a campaign in 2023, and in 2026 singer Gracie Abrams became the new face of Coco Mademoiselle, chosen for the launch of Crush Absolu.
Olfactory pyramid
On the blog
Chanel’s Coco: the whole line, from 1984 to 2026
Coco in 1984, Coco Mademoiselle in 2001, Coco Noir in 2012: three fragrances bear Gabrielle Chanel’s nickname, released in eleven versions up to Crush Absolu in 2026. The dates, perfumers, and notes of each, and what ties them together.
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The advertising
Kate Moss, Keira Knightley, Joe Wright
Kate Moss at the launch, Keira Knightley from 2007 in Joe Wright’s films, Whitney Peak in 2023, and Gracie Abrams in 2026.
Kate Moss was the first face of Coco Mademoiselle, at the 2001 launch. In 2007 the role went to actress Keira Knightley, who became its most steadfast face, in films directed by Joe Wright, who had directed her in Pride & Prejudice and Atonement.
For the perfume’s tenth anniversary, in 2011, a three-minute film shows her crossing Paris from Place Vendôme to Place de la Concorde on a beige 1970s Ducati. Joss Stone covers It’s a Man’s Man’s Man’s World, the James Brown song.
Actress Whitney Peak fronted a campaign in 2023. In 2026, singer Gracie Abrams became the new face of Coco Mademoiselle for the launch of Crush Absolu, in a nocturnal film by Joe Wright shot in Paris.
From the same line
- Coco
- Coco Mademoiselle Eau de Toilette
- Coco Noir
- Coco Mademoiselle Intense
- Coco Mademoiselle L'Eau Privée
- Coco Mademoiselle Crush Absolu
- Coco Eau de Toilette
- Coco Noir Extrait
- Coco Mademoiselle Extrait
The whole line on the blog: Chanel’s Coco: the whole line, from 1984 to 2026
More perfumes from Chanel
Also composed by Jacques Polge
- La Vie est Belle par Lady PinkLancôme
- Rive GaucheYves Saint Laurent
- Diva Eau de ParfumEmanuel Ungaro
- We Are All AlienThierry Mugler
- Ungaro IIIEmanuel Ungaro
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Similar notes and family, from other houses.
- HypnôseLancôme
- My Burberry BlackBurberry
- Black MeisterstuckMontblanc
- Aqua Kenzo pour FemmeKenzo
- Poison Girl UnexpectedChristian Dior
- Black Orchid Eau de ParfumTom Ford
- Quatre en RoseBoucheron
- SatineLalique
