Coco Mademoiselle

Dedicated to the memory of the founder “Coco” Gabrielle Chanel, Coco Mademoiselle offers a novel and modern universe, without breaking away from the charm of the scents that made the house of Chanel famous, nor sinking into an overly classic past that would not match the whimsical personality of the famous designer. Coco Mademoiselle is the delightful compromise between the past and the present of the great house.

Coco Mademoiselle and its two faces of the campaign, striking and sensual images

In 2001, Jacques Polge, the celebrated perfumer for Chanel and later for Dior, created Coco Mademoiselle, an original and innovative fragrance in the image of the founding mother of the house of Chanel, while being deeply rooted in the values of the parent house.

To match this image of a woman who is both sophisticated and classic while being resolutely modern and very feminine, it was necessary to find a face of the campaign who could carry with distinction the values of the brand and of Coco Mademoiselle. If Kate Moss, the celebrated top model, was first chosen to embody the image of Coco Mademoiselle, it was Keira Knightley — the pretty pirate — who took over in 2007 to become the sweet and sparkling ambassador of Coco Mademoiselle.

In reality, it is indeed the character played by Keira Knightley that comes to mind today when the image of Coco Mademoiselle is evoked. In 3 different advertising spots, the magnificent actress presents sophisticated worlds where the heroine wants to be seductive, slightly provocative but always with class and distinction. Attributed to the actress herself, Keira Knightley: what is interesting about this character is that she is totally in control, whatever happens, with whomever it may be. No one can catch her easily, and the character plays on that. The Mademoiselle Coco woman is a mysterious seductress, she is everywhere and nowhere, evanescent and wild, like the soft chypre sillage of her fragrance.

The revival of chypre accords for a restrained and refined Coco Mademoiselle

In 2001, the chypre olfactory family had to learn to compose its fabulous chypre accords without using oakmoss, soon to be banned by the European Union. Chanel, far from being without resources, used this new legislation to transform classic chypre accords into fresher, brighter juices. Coco Mademoiselle was thus the first fragrance to dare change the original chypre accords, offering a more rounded fragrant composition through white musks and a vetiver sharper than traditional oakmoss.

Thus the lovely Coco Mademoiselle offers citrus top notes of bergamot and orange to awaken this young lady's nose. Then jasmine and roses in the heart, traditional at Chanel, face a fruity accord, modernity demanding, of peach. Finally, white musks and gourmand vanilla base notes bring modernity and luminous lightness to the whole, which breathes out into sillages of patchouli and vetiver.

Coco Mademoiselle does not age and, thanks to its juice both timeless and innovative, finds a wide audience that continues to embrace it just as much despite the years. The Chanel magic, like the famous No. 5, lies in knowing how to offer elegant novelties without breaking the codes of a tradition of elegance and refinement. The Chanel magic, the magic of eternal fragrances!