Sì Passione Eau de Parfum Intense

Moreover, year after year, this essence continues to reinvent itself. Today, Armani has once again chosen to highlight women's full beauty and natural strength, in a juice more fiery than ever. Focus on Si Passione Intense, the 2020 opus of the Armani range.

Si Passione Intense, the fragrance of an untamable and tempting love

To embody the image of Si Passione Intense, the house of Armani once again called on Cate Blanchett, face of the campaign for the brand since the release of the very first Si in 2013. It must be said that the actress perfectly embodies Armani's portrait of ideal femininity. Rich with an incredible career, she seems to have lived several lives, which gives her an extraordinary strength. Cate Blanchett needs no words for a room to notice her. She radiates, quite naturally, sparking passion and admiration in the eyes of all. Now, it is precisely this presence that emanates from the woman wearing Si Passione Intense. Seductive and sensual, she reveals through her fragrance her extraordinary charisma. The sillage of Si Passione Intense leaves an unforgettable impression and only amplifies the natural charm of femininity.

Si Passione Intense, a floral essence in a flamboyant red bottle

Si Passione Intense comes in the iconic bottle of the entire Armani collection. Full of contrasts, it features a strict, rigorous glass base, in opposition to an opaque black cap, far more voluptuous and endowed with generous curves. More than ever, red floods this fragrance, as if to embody passion, temptation and the forbidden. Si Passione Intense thus presents itself as the fragrance of all dangers. Its message is clear: do not try to resist it, it is a lost cause!
To create the fragrance of Si Passione Intense, the Armani brand called on perfumer Julie Massé, who had already worked on the previous Si Passione. The creator chose to reclaim the main ingredients of its predecessor while amplifying their power. Thus, Si Passione Intense opens on a tangy, fruity accord of blackcurrant syrup. Its heart, meanwhile, lights up with floral sensuality built on jasmine. This emblematic flower of feminine perfumery gains in power through contact with patchouli and cedar. These woody accords become ultimately smoother and more carnal, wrapping themselves further in vanilla and white musk. Si Passione Intense highlights the wild energy carried by a woman, transcended by a new love.