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Chanel

Coco Mademoiselle Crush Absolu

Coco Mademoiselle Crush Absolu, launched by Chanel on August 19, 2026, is an ambery eau de parfum by Olivier Polge, son of the creator of Coco Mademoiselle. A lychee and grapefruit accord opens onto rose and jasmine, before a base of patchouli, vanilla-rich ambery notes and vetiver. Gracie Abrams embodies it in a film by Joe Wright.

Brand
Chanel
Launch year
2026
Gender
Women
Olfactory family
Oriental
Secondary families
Woody Fruity
Concentration
Eau de Parfum
EAN
3145891161700 (50 ml) · 3145891161915 (100 ml)
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Coco Mademoiselle Crush Absolu

Where to buy

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Chanel launches Coco Mademoiselle Crush Absolu on August 19, 2026, Gabrielle Chanel’s birthday. The eau de parfum joins the Coco Mademoiselle line, born in 2001 from a creation by Jacques Polge, twenty-five years after the line began.

Olivier Polge, the house’s perfumer-creator and Jacques Polge’s son, signs the composition. Premium Beauty News counts it as the fifth interpretation of the line, after the 2001 eau de parfum, the 2002 eau de toilette, the 2018 Intense and the 2020 L’Eau Privée.

Love at first sight

The house presents an ambery fragrance that embodies an irresistible force of attraction, an eau de parfum of magnetic intensity conceived as love at first sight. It sees in it a captivating, elusive femininity, expressed through fruity, floral and woody-ambery accords.

Olivier Polge says he found the name in the composition’s irresistible character, at once captivating and elusive. He sees it as an invitation to boldness and self-affirmation, and places its identity in the link between the woody-ambery accord and the fruity accord.

The legacy of Coco

Coco Mademoiselle itself descends from Coco, a 1984 fragrance composed by Jacques Polge. For Crush Absolu, the house summons the young Gabrielle Chanel, an androgynous and sensual figure whose first Parisian appearances startled and captivated, according to a recollection reported by Paul Morand.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Elena Knezevic (July 2026) regrets a flanker tailored to please the widest possible audience, while Naomi Jamieson (woman&home) and Delaney Loane (marie claire Australia) praise a fruity, modern and memorable take on Coco Mademoiselle.

Read what critics say

On the blog

  • Chanel’s Coco: the whole line, from 1984 to 2026

    Coco in 1984, Coco Mademoiselle in 2001, Coco Noir in 2012: three fragrances bear Gabrielle Chanel’s nickname, released in eleven versions up to Crush Absolu in 2026. The dates, perfumers, and notes of each, and what ties them together.

What the community says

LongevityAll day
Fleeting6 votesAll day
SillageGenerous
Intimate5 votesOverpowering

Season

Autumn100 %
4 votes

Occasion

Evening67 %
2 votes
Day33 %
1 vote

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The advertising

Gracie Abrams, a film by Joe Wright

Gracie Abrams embodies the fragrance in a film by Joe Wright, a nighttime run through Paris that ends in a collective dance at Café Mademoiselle.

American singer Gracie Abrams, already a Chanel ambassador, is the face of Crush Absolu. She takes on within the line a role held by Keira Knightley from 2007 onward, and lands her first acting role in a film for the house.

Joe Wright, who had shot several Coco Mademoiselle films with Keira Knightley, including those of 2007 and 2014, directs the film. In two and a half minutes, the heroine abandons a car and her finery to run, bare-legged and bare-faced, through a nocturnal Haussmannian Paris.

At Café Mademoiselle, a set built for the film, her arrival sparks a collective dance choreographed by Sidi Larbi Cherkaoui, to Candi Staton’s “Young Hearts Run Free” remixed by Breakbot. Chanel recreated the scene on September 17, 2026, at the Théâtre du Trianon in Paris.