L'Instant de Guerlain

How could one fail to see, in L'Instant, the beautiful fragrance created by Maurice Roucel in 2003, the worthy successor to L'Heure Bleue or Shalimar? The instantaneous chypre and oriental fragrance of L'Instant tells us a beautiful love story, all the better to enlighten us with its sensual light...

The magic of L'Heure Bleue floats over L'Instant de Guerlain...

If L'Heure Bleue had us discover the unique emotion of a sunset carrying us toward reverie, L'Instant speaks of that unique moment when the heart becomes light and love at first sight overwhelms us. It must be said that the house of Guerlain knows exactly how to tell us its most beautiful stories through fragrance.
Indeed, while some perfumers only dared to use storytelling recently, for Guerlain a fragrance has been created from a story for a very long time! We think, for example, of Shalimar and the Taj Mahal, or of Mitsouko and its ode to the Japanese princess...

L'Instant and its luminous, highly sensual and highly aesthetic advertising thus does not escape this lovely rule. The advertising for L'Instant aims to be chiaroscuro, mysterious and above all very luminous. As for the visual of L'Instant, it plays with the same contrasts of light while adding a man's hands on hips, all the better to wrap this snapshot in tenderness and amorous sensuality...

L'Instant is fleeting and dispenses with classical architecture...

While the delicate bottle also references the shapes of that of L'Heure Bleue, it has been modernized and designed, as always, like a work of art. Highly aesthetic and highly elegant, it offers beautiful curves set against an amethyst background. As for the Guerlain seal on the cap, it cannot help but recall the mythical postwar bottles of the venerable house. While this brand-new Guerlain draws on the house's chypre-oriental traditions, one should not expect a classically structured composition. Like an impressionist painting, the perfumed notes transform and blend into one another, all the better to be magnified. L'Instant is in fact built around three great olfactory sensations: floral notes, deep and sensual notes, and gourmand notes.

Among the floral notes of L'Instant we find the very rare Chinese magnolia flower, which makes a notable appearance at Guerlain for the first time. Then sambac jasmine, ylang-ylang and tuberose offer a very sweet cocktail of round white flowers, powdered with beautiful iris. The sensuality is provided by the famous and sparkling Guerlinade and its notes of vanilla, benzoin and sandalwood wrapped in white musks, which moreover modernizes the famous formula. Finally, notes of citrus honey, bergamot, mandarin and orange blossom bring the touch of originality and sweet gourmand character to this so lovely Instant...

L'Instant is meant, according to its creator, to be a true fragrance of skin and light. Composed, as always, around rare and top-quality raw materials, L'Instant offers a juice that is both luminous and sun-kissed, sparkling with modernity and gourmand character, all while taking on the challenge of keeping its Guerlinade intact while updating it to contemporary taste...