Chance Eau Fraîche

Thus every new fragrance is born between innovations and sure values, as Chance Eau Fraîche was born in 2007 between the splendors of its predecessor Chance and the novelties of its more tonic fragrant notes of citrus and spices.

Youth and pep to spark the fragrant wave of Chance Eau Fraîche

A new “freshness of spirit” took hold of Chance Eau Fraîche and Chanel to create a communication as light and sparkling as this sweet fragrant novelty of 2007. Moreover, whether in the visuals or the advertisements, Chanel even allowed itself a few bold moves with Chance Eau Fraîche, which says a lot!

Indeed, one cannot say that the pretty and sparkling face of the campaign for Chance Eau Fraîche, Charlotte di Calypso, leaves anyone indifferent, especially when she plays at tossing her perfume into the air dressed in a Chanel suit somewhat reworked for the occasion. As a nod to tradition, the young woman dresses in the colors of the house of Chanel, all the better to play with its codes, which represents a genuine evolution of brand image for the traditional (perhaps too traditional?) Chanel.

Subsequently, thanks to the release of other lovely flankers of Chance, namely Eau Tendre in 2010 and Eau Vive in 2015, Chanel worked to develop an ever more sparkling communication by bringing together all the Chance fragrances to create bold advertisements and visuals under the direction of the fabulous Jean-Paul Goude, the house's favorite director since Egoïste.

A beautiful floral-citrus in the shape of a Chance, in tribute to the sparkling Coco Chanel

Mademoiselle Coco Chanel was fond of lucky charms and mystical objects of all kinds that could bring luck. The original fragrance Chance, released in 2003, was presented as a tribute perfume to this venerable Chanel creator who marked the world of fashion with her avant-garde tastes and her playful, sparkling spirit. Quite logically, then, the first flanker released from Chance, Chance Eau Fraîche, kept the same round bottle in homage to the roulette wheel, while this time taking on a lovely bright, joyful green color visible through the transparency of its bottle.

Chanel, with its Chance Eau Fraîche, offers to share “A breath of energy that carries you along in its whirlwind of happiness and fantasy. An olfactory rendezvous with chance.” It therefore seemed obvious that this fragrance would burst with tangy, woody freshness of citron and lemon. Then a very green heart emerges, of water hyacinth blended with the floral power of jasmine and rose. Finally, the beautiful sensual depths of ambery patchouli and Haitian vetiver leave a captivating sillage while releasing vibrant notes of amber wood paired with the lovely bucolic flourish offered by white musks.

Far more than a perfume, Chanel offers with Chance Eau Fraîche a way of opening up and seizing one's chance on the fly while enjoying a “whirlwind of energy and vitality.” Light, airy and delicately sensual, Eau Fraîche offers young women a very modern version of the splendors of the house of Chanel.