Allure

Success was immediate for a fragrance that remains just as fashionable today. In 1996, the women's fragrance “Allure” came into being. A woman is said to have allure when a natural harmony arises between her clothing and her attitude. This is what the women's fragrance “Allure” represents. Like the elegance of Gabrielle Chanel, “Allure” simply expresses feminine seduction.

Allure, a state of mind

More than a fragrance, “Allure” is a true state of mind. Created in 1996, the fragrance “Allure” was reimagined by the renowned perfumer Jacques Polge, in order to reaffirm the values of the house of Chanel: simplicity, elegance, modernity and freedom. “Allure” draws on the fundamentals, an idea of beauty whose vocabulary Mademoiselle Coco reinvented. “Allure” is presence, self-evidence, singularity. Undefinable, yet so moving, “Allure” is the fragrance of a radiant, authentic woman, noticed for her natural presence. Like Chanel garments, “Allure” only asks to be worn. Regarding this fragrance, the house of Chanel states there is as much allure as there are women. This is why “Allure” brings together six different facets in harmony within its composition. “Allure” freely combines sensuality, freshness and romance… Because there are as many allures as there are women.

Allure, floral, fruity and oriental notes

“Allure” represents women's charm, elegance and charisma. However, “Allure” differs from other fragrances in that it does not follow the traditional progression from top notes to base notes. “Allure” consists of six facets that correspond to one another. The first is fresh and biting, brimming with citron from Calabria. The second facet is fruity and composed of mandarin from Sicily. Another facet is filled with jasmine. Another revolves around notes of water lily, magnolia and honeysuckle. Then, another facet incorporates vetiver, which releases its woody effluvia. Finally, the oriental facet takes over with the sensuality of Bourbon vanilla. With “Allure”, the Chanel woman is a woman who is simple yet sophisticated, discreet yet refined. Every Chanel fragrance is unique, but this one is truly distinctive.

First created in 1996, “Allure” is a state of mind. It reveals elegance, chic and femininity as understood by Gabrielle Chanel. Recently reimagined, “Allure” reaffirms the values of the house of Chanel while taking on a dose of modernity. Combining six different facets, “Allure” is by turns fruity, floral or oriental. “Allure” is charismatic because it asserts its style beyond fashion trends.