Hugo Boss
Hugo Iced
Hugo Iced, the frosted version of the celebrated Hugo Boss perfume Hugo, is a fragrance that first appeared in 1995 at the house of Hugo Boss. It immediately breathed a wind of freedom into the brand, becoming a strong symbol of the 90s.
Where to buy
Well, fans of this essence will very soon be able to wear one of its descendants. The Hugo Boss brand has just announced the news: Hugo Iced should launch by January 2017 and already promises to bring an unmatched breath of freshness into daily life. It is already described as a revitalizing fragrance based on “iced mint for bold freshness, wild tea for an energetic drive and vetiver for assertive masculinity.”
The bold temperament of the Hugo Boss man
Hugo has always presented itself as a man freed from the dictates of society. He is free and bold, doing as he pleases and following his instinct above all else. Indeed, from its debut in 1995, it immediately stood out through its slogan: “Don't imitate, innovate!”. This self-assertion now seems pushed to its peak with the Hugo Iced fragrance. This bold juice aims to be more invigorating than ever, displaying a biting freshness like a true surge of energy in daily life. After all, nothing less would do to allow the Hugo Boss man to achieve his wildest dreams! Hugo Iced is thus aimed at ambitious men eager to reach the highest peak of their dreams. These men nonetheless move in a now urban world. However, make no mistake, they have not for all that forgotten their vigorous, primal instincts.
The icy formula of Hugo Iced
Hugo Iced is a fragrance that decidedly lives up to its name. Indeed, even though its formula has not yet been fully revealed, we already know that its freshness will be absolutely intense. It opens with the biting presence of peppermint, a typical ingredient in men's fresh fragrances, delivering here a true ice-cube effect that resonates like a jolt in daily life. Then, it is carried forward by a more aromatic note of green tea, generally appreciated for its more vegetal softness. It thus serves as a bridge between the incisive opening of Hugo Iced and its sturdier base built on vetiver. This key ingredient in men's fragrances delivers a whole range of facets here, alternately smoky, earthy, woody, warm and intensely masculine. Finally, note also that Hugo Iced comes in a bottle very close to that of Hugo. It has kept its old flask shape. However, it has traded its transparency for an absolutely urban and contemporary metallic gray lacquer. Its cap, meanwhile, is connected to its base by a black cord, while only its name stands out from the overall restraint of this fragrance, displayed as always in bright red.
Olfactory pyramid
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The advertising
The story of the Hugo fragrance begins in 1995. At that time, the fragrance conveyed a young and bold spirit. The Hugo spirit quickly gained ground, and Hugo became a true philosophy of life. Building on this success, Hugo Boss has offered several flankers, including Hugo Iced, released in 2017. This latest fragrance brings an incredible breath of freshness, like an endless sea breeze. Built on iced mint, Hugo Iced leaves behind a particularly unexpected sensation… A new boldness signed Hugo Boss.
Hugo Iced, a bold advertising clip
To represent a fresh and bold fragrance, Hugo Boss chose to shoot an equally bold clip. After Jared Leto, Ryan Reynolds, Orlando Bloom and Gerard Butler, a new actor has joined the exclusive circle of Hugo Boss fragrance ambassadors: Zac Efron. Perfect to symbolize both the boldness and the freshness of Hugo Iced, Zac Efron clearly leaves no one indifferent. The advertising clip titled “Your time is now” speaks to all those who wish to fulfill their dreams, encouraging an entire generation to seize every opportunity in order to build a full life, driven by numerous projects…
Zac Efron, a man of the Hugo Iced generation
It is thus the American Zachary David Alexander Efron who was chosen by the Hugo Boss brand to represent the newcomer among men's fragrances, Hugo Iced. Born in 1987 in California (United States), Zac Efron began his career in 2002, but became known thanks to his participation in the Disney Channel High School Musical saga. He can also be seen in Summerland, a drama series, or in films such as Charlie St. Cloud, New Year's Eve, or Neighbors. He has, moreover, just been chosen to play Matt Brody in Baywatch, the big-screen adaptation of the very famous series Baywatch… It was in 2017 that Hugo Boss noticed him and chose him as the face of the campaign for Hugo Iced. True to the values of authenticity of the Hugo Boss brand, but also to the freshness and boldness of Hugo Iced, the charismatic American seems to embody the new fragrance perfectly. A skillful blend of Hollywood glamour and urban impertinence, Zac Efron possesses a natural confidence that makes him the perfect face of the Hugo Boss brand.
Hugo Iced is the latest addition to the Hugo Boss fragrances. It represents the immense freshness of the Hugo flanker. Truly fresh and bold, Hugo Iced carries on the spirit of the brand. It is Zac Efron who now joins the circle of Hugo Boss's male ambassadors. Charismatic, with a magnetic gaze, Zac Efron is a bold, brilliant and naturally elegant man.