Hugo Boss
Hugo Iced
Hugo Iced, the frosted version of the famous Hugo Boss perfume Hugo, is a fragrance that first appeared in 1995 at the house of Hugo Boss. It immediately breathed a wind of freedom into the brand, becoming a strong symbol of the 1990s.
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Well, fans of this essence will very soon be able to wear one of its descendants. The brand Hugo Boss has just announced the news: Hugo Iced should be released by January 2017 and already promises to bring an unrivaled breath of freshness into everyday life. It is already described as a revitalizing fragrance based on “iced mint for a bold freshness, wild tea for an energetic boost and vetiver for an assertive masculinity”.
The bold temperament of the Hugo Boss man
Hugo has always presented itself as a man freed from the dictates of society. He is free and bold, doing as he pleases and following his instinct above all else. Moreover, from its appearance in 1995, it immediately distinguished itself through its slogan: “Don't imitate, innovate!”. This self-assertion also seems to be pushed to its peak with the Hugo Iced fragrance. This bold juice aims to be more invigorating than ever, displaying a biting freshness like a genuine boost in everyday life. After all, nothing less was needed to allow the Hugo Boss man to fulfill his wildest dreams! Hugo Iced is thus aimed at ambitious men eager to reach the highest peak of their dreams. These men nonetheless move within a now urban world. However, make no mistake, they have not forgotten their primal and vigorous instincts.
The icy recipe of Hugo Iced
Hugo Iced is a fragrance that lives up to its name. Indeed, even though its full formula has not yet been revealed, we already know that its freshness will be absolutely intense. It opens with the biting presence of peppermint. A typical ingredient of masculine fresh fragrances, it delivers here a genuine ice-cube effect, resonating like a jolt in everyday life. Then, it is relayed by a more aromatic note of green tea, generally appreciated for its more vegetal softness. It thus serves as a bridge between the incisive opening of Hugo Iced and its sturdier base built around vetiver. This major ingredient of men's fragrances delivers here a whole range of facets, appearing by turns smoky, earthy, woody, warm and intensely masculine. Finally, note also that Hugo Iced is presented in a bottle very close to that of Hugo. It has kept its former flask shape. However, it has traded its transparency for an absolutely urban and contemporary metallic gray lacquer. Its cap, meanwhile, is connected to its base by a black fabric, while only its name stands out against the general sobriety of this fragrance, displayed as always in bright red.
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The advertising
The story of the fragrance Hugo begins in 1995. At that time, the fragrance conveyed a young and bold spirit. The Hugo spirit quickly gained ground and Hugo became a genuine philosophy of life. Building on this success, Hugo Boss has offered several flankers, including Hugo Iced, released in 2017. This latest fragrance brings an incredible breath of freshness, like an endless sea breeze. Built on iced mint, Hugo Iced leaves a particularly unexpected sensation behind it... A new boldness signed Hugo Boss.
Hugo Iced, a bold advertising clip
In order to represent a fresh and bold fragrance, Hugo Boss chose to shoot an equally bold clip. After Jared Leto, Ryan Reynolds, Orlando Bloom and Gerard Butler, a new actor has joined the exclusive circle of faces of Hugo Boss fragrances: Zac Efron. Perfect for symbolizing both the boldness and the freshness of Hugo Iced, Zac Efron clearly leaves no one indifferent. The advertising clip titled Your Time Is Now is aimed at all those who wish to make their dreams come true, encouraging an entire generation to seize every opportunity in order to build a full life, driven by many projects…
Zac Efron, a man of the Hugo Iced generation
It is thus the American Zachary David Alexander Efron who was chosen by the house Hugo Boss to represent the newcomer among masculine fragrances, Hugo Iced. Born in 1987 in California (United States), Zac Efron began his career in 2002, but became known through his participation in the Disney Channel High School Musical saga. He was also seen in Summerland, a drama series, or in films such as Charlie St. Cloud, New Year's Eve or Neighbors. He has, moreover, just been chosen to portray Matt Brody in Baywatch, the big-screen adaptation of the very famous series of the same name… It was in 2017 that Hugo Boss noticed him and chose him as the face of Hugo Iced. True to the values of authenticity of the house Hugo Boss, but also to the freshness and boldness of Hugo Iced, the charismatic American seems to perfectly embody the new fragrance. A skillful blend of Hollywood glamour and urban impertinence, Zac Efron has a natural confidence that makes him the perfect face for the house Hugo Boss.
Hugo Iced is the latest addition to the Hugo Boss fragrances. It represents the immense freshness of the Hugo flanker. Genuinely fresh and bold, Hugo Iced carries on the spirit of the house. It is Zac Efron who today joins the circle of Hugo Boss's masculine faces. Charismatic with a magnetic gaze, Zac Efron is a bold, brilliant and naturally elegant man.
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