Hugo Just Different

This juice then encouraged each of us to follow our own path and to disregard what others might think. Thus, in 2011, Hugo Just Different succeeded this first chapter, displaying an invigorating freshness as if to celebrate the charismatic men in constant search of inspiration.

The nonconformism of Hugo Boss men

Hugo is a fragrance that was very quickly embraced by men around the world upon its launch, in 1995. Indeed, it championed freedom and embodied an avant-garde lifestyle. Moreover, it was a fragrance matching a look that was at once innovative, bold and contemporary. Well, it would seem that Hugo Just Different follows exactly the same path. It is a fragrance blending energy and softness. It thus seems to give the man who wears it the drive needed to live nonconformist experiences. It speaks to creative personalities eager for new sensations. Hugo Just Different is a fragrance ideally designed to accompany you everywhere, provided the journey is unconventional. It invites one to open up to new territories and to explore unknown worlds. If Hugo was a fragrance of freedom, Hugo Just Different simply complements it while taking on a more nocturnal facet. It then encourages us to see the world with fresh eyes.

Hugo Just Different, a great classic revisited

Hugo Just Different is a fragrance built on an olfactory theme that is classic in men's perfumery. It draws on a fougère accord and revisits it with more modernity. Moreover, it is here paired with a woody sillage that is more masculine and addictive. Hugo Just Different was created by a duo of perfumers, namely Céline Barel and Pierre Wargnye. Both chose to open this composition with a sparkling freshness brought by frosted mint alongside aromatic notes. Then, the heart of Hugo Just Different revolves around the floral freshness of freesia, an ingredient that brings a surprising touch of lightness here. The whole is nevertheless given an aromatic twist by basil and coriander. Finally, the base of Hugo Just Different becomes deeper. It combines patchouli, incense, cashmeran and labdanum for a masculine, woody result carrying an extreme tenderness. Like Hugo, this fragrance is housed in a flask-shaped bottle. It mimics the shape of flasks used in the military. However, while it was once completely transparent, it is now opaque, lacquered in black and simply topped with a silver cap reflecting its full modernity.