Égoïste

And yet the “Égoïste” man will make hearts flutter and make madonnas tremble with his original and sensual fragrance as with his advertising signed by a masterful Jean-Paul Goude.

“Égoïste” a shocking advertisement for a chic fragrance!

How could one not have been deeply marked by the sensational advertisements created by Jean-Paul Goude for the house of Chanel? The very first to cause a sensation was precisely the one filmed by the great director for “Égoïste”, followed later by the wonderful and enchanting campaign for “Coco” with Vanessa as a bird of paradise...

The “Égoïste” man is impertinent, seductive and devastating, so his advertisement had to match his image: flamboyant, outrageously dramatic and staged to perfection by a masterful Jean-Paul Goude. In the manner of a film, the Carlton set built in the middle of the desert kept 300 workers busy for a month to achieve a sumptuous façade where women would pound their rage against the shutters of the palace until the so “Égoïste” man finally reveals... his fragrance...

This aesthetic and dramatic advertisement, which plays as much on visuals as on rhythm to the sound of a dramatic Prokofiev, left such a mark that Jean-Paul Goude was awarded a Gold Lion in Cannes at the International Advertising Festival. The “Égoïste” fragrance would hold attention for decades because of the originality of both its advertising and its scent.

When a “Bois des Iles” from 1926 creates an “Égoïste” fragrance in 1990...

The “Égoïste” Man is a man of character, a powerful and strong man who draws his roots from the values of the house of Chanel in order to make them shine even brighter, nearly 70 years later, thanks to an inspired and inspiring master perfumer, Jacques Polge! “Bois des Iles”, a magnificent, sensual and warm spicy fragrance, was created by Ernest Beaux under the inspiration of Mademoiselle Coco in 1926; in 1987 Jacques Polge decided to bring it back to life in an even bolder way in “Bois Noir”, which unfortunately met with little success.

Far from abandoning this magnificent olfactory path, Polge and Chanel set out again on this adventure, creating from the deliciously spicy and amber composition the beautiful and complex “Égoïste” in 1990. It was a success!

And for good reason... The clean, streamlined lines of the bottle, faithful to the classicism of the Chanel house, give no hint of what to expect. Yet from the top notes onward, blending mandarin with the gourmand and fruity notes of peach accentuated by an aromatic touch of coriander, the sensation of being elsewhere hits its mark.

Then the delicate hearts of Turkish rose blended with fruity notes of plum, powerfully heightened by a cocktail of spicy hints of cinnamon and clove, envelop us and draw us toward its sweet depths of woody and balsamic notes. The fundamentally “Égoïste” man traces his sillage in sensual and intoxicating notes of New Caledonian sandalwood, patchouli and ambrette, built around a woody and biting column of cedar and tonka bean, which blossoms into the gourmand and original sweetness of Madagascar vanilla.

The “Égoïste” man is timeless; he is Independent and elusive. An uncompromising personality. Fascinating, according to Chanel. It is certainly for this reason, and for many others, that Chanel's beautiful “Égoïste” has managed to withstand the test of time without aging a day...