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Chanel

Bleu de CHANEL Parfum

Bleu de Chanel Parfum, launched in June 2018, is the third concentration in Chanel’s men’s line, after the 2010 eau de toilette and the 2014 eau de parfum. Olivier Polge keeps the outline of Bleu and gives more room to the woods: lemon zest, lavender and geranium rest on cedar and New Caledonian sandalwood.

Brand
Chanel
Launch year
2018
Perfumer
Gender
Men
Olfactory family
Woody
Secondary family
Aromatic
Concentration
Parfum
EAN
3145891071702 (50 ml) · 3145891071801 (100 ml) · 3145891071900 (150 ml)

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Bleu de CHANEL Parfum

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Chanel launches Bleu de Chanel Parfum in June 2018, eight years after the eau de toilette that opened the line and four years after the eau de parfum. The house presents it as Bleu in its purest, most concentrated form, an aromatic woody fragrance for men.

A Bleu signed by Olivier Polge

The 2010 eau de toilette was the work of Jacques Polge, then Chanel’s perfumer-creator. The Parfum is the first version of Bleu signed by Olivier Polge, the house’s perfumer-creator: he keeps the structure and rebalances the formula in favor of the woods, for an energy Chanel wants to be more forthright.

What the house says about it

Chanel now describes an intensely woody aromatic: a fresh opening, extended by a precious woody accord built around New Caledonian sandalwood, deep and generous. The house sees in it the scent of a determined, intensely masculine man who rejects uniformity and breaks free from every code.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

One signed reading: Thomas Dunckley, of The Candy Perfume Boy, recognizes Bleu at first contact, less citrusy and more aromatic, and enjoys the clash of a rough cedar and a creamy sandalwood, which gives the Parfum a denser bearing.

Read what critics say

What the community says

LongevityAll day
Fleeting1 voteAll day
SillageModerate
Intimate1 voteOverpowering

Season

Summer50 %
1 vote
Autumn50 %
1 vote

Occasion

Evening100 %
1 vote

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Sillage
Season
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The advertising

Gaspard Ulliel, by Steve McQueen

Chanel launches the Parfum with a Steve McQueen film shot in Bangkok, in which Gaspard Ulliel plays the Bleu man for the third time, to Bowie’s Starman.

For the June 2018 launch, Chanel entrusts the film to Steve McQueen, director of Twelve Years a Slave. Gaspard Ulliel, the face of Bleu since 2010, plays the Bleu man for the third time, after the films by Martin Scorsese and James Gray.

Shot in Bangkok, the film shows a matured, more serene man in search of inner peace, in the line’s midnight-blue light; an evening swim takes center stage, to David Bowie’s Starman.

Gaspard Ulliel said the closing message, “it’s right in front of you,” summed up the story of the new Bleu man, the opposite of the first film. After his death, the line changed faces: Timothée Chalamet has embodied it since.

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