Hugo Reversed

With Hugo Reversed, Hugo Boss creates an event once again by daring to offer a masculine fragrance just as distinctive as the lovely capsule fashion collection released in 2018.

Hugo Reversed, a Hugo Boss masculine fragrance that surprises us once again!

From fashion to fragrance there is but one step, and Hugo Boss delights in taking it regularly by offering masculine fragrances that match in every respect the clothing style of men who favor the label.

At Hugo Boss, there will be modern and fresh fragrances such as the absolute bestseller Hugo Man from the 1990s, which pairs perfectly with plain tee-shirts simply adorned with the logo. There will also of course be those fragrances that dress the ever-so-chic Hugo Boss suit, such as the magnificent and unrivaled Boss Bottled or the sensual and thoroughly virile Boss the Scent.

Then starting in 2019, Hugo Reversed will be the fragrance of those young and spirited men who wore with pleasure and boldness the Hugo Reversed collection and its reversed logo. A collection, and now a fragrance, that surprises with its creativity and appeals to younger people through their desire to shine in the famous fashion selfies as well as through its contrasting accents.

Constantly evolving, the HUGO REVERSED collection aligns itself with the avant-garde movement taking over storefronts. This new collection aims to be contemporary and in perfect harmony with those who wear it, attributed to Paulette, about Hugo Reversed.

Hugo Reversed is therefore a fragrance that fits more than ever at the heart of the trend and modernity that Hugo, the Hugo Boss fashion label for young men, wishes to champion.

Between woody sensuality and intense citrus freshness, Hugo Reversed stands out

With Hugo Man, the house of Hugo Boss proved in 1995 that it knew how to create bracing and fresh fragrances without losing an ounce of its absolute elegance. Thus Hugo Man would dress with its floral freshness, for years to come, the new Hugo Boss men, those who wear jeans and white tee-shirts with as much chic as those who wear a suit.

Hugo Reversed cannot help but bring to mind the vitality of that Hugo Man (or Hugo Signature), embodying through its contrary yet complementary facets the ultra-modern man who wears the Hugo Reversed collection.

Opening on a note of Calabrian bergamot and grapefruit, Hugo Reversed becomes ultra bracing, and its Mediterranean rosemary accents only heighten this intense feeling of refined freshness. A freshness that will nonetheless be colored by a wholly contrary Haitian vetiver. A vetiver that is rather rare in its raw state, yet so sublime thanks to its earthy, smoky and woody facets, which recall the desire for authenticity of this Hugo Reversed man who plays with logos to create surprise.