Gucci
Bloom Parfum
Gucci Bloom Parfum, launched in 2025, extends the Bloom collection initiated in 2017 under Alessandro Michele. Composed by Alberto Morillas, the extrait reinterprets the line's white floral accord into a golden accord, carried by coral jasmine, co-extracted tuberose and orange blossom, over a base of Peru balsam, vanilla and amber, in the square Bloom bottle recast in midnight black.
Where to buy
Gucci Bloom Parfum appears in 2025, the year noted by ifragrance and the house, and joins the Bloom collection, born in 2017 with the first Gucci Bloom Eau de Parfum, at the time the first fragrance designed by Alessandro Michele for the house according to Coty.
The house and ifragrance credit Alberto Morillas, who revisits the white floral architecture at the origin of the collection to give it a concentrated version.
According to the house, this new opus reinvents the white Bloom accord into a golden accord, drawing on a nocturnal coral jasmine accord and a tuberose co-extraction bringing a powdery, sophisticated richness, with touches of orange blossom.
The house specifies that the amber tone of the composition is carried by a Peru balsam extract, paired with a duo of vanillas, one creamy and sweet, the other spicy and woody.
Olfactory pyramid
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
A floating garden of dreams
The campaign features models connected to nature and water, in a floating garden embodying the collective blossoming of women.
The campaign for Gucci Bloom Parfum is built around a floating garden of dreams, presented by 3oud as a setting embodying the elegance of women blossoming together; neither photographer nor director is named.
Each model appears deeply connected to nature and water, surrounded by other women bathing alongside her.