Première

The Gucci universe naturally draws inspiration from the world of equestrianism, using the stirrup as a symbol. Gucci products quickly attracted an international and refined clientele. The brand has not yet celebrated its 100th anniversary, but it ranks among the 100 largest brands in the world. Gucci entered the world of perfumery in 1997 with Envy. In 2012, Gucci unveiled Gucci Première, a highly feminine and intriguing fragrance.

The Gucci Première 2010 collection

In 2012, Gucci unveiled its feminine perfume, Gucci Première. It is in complete alignment with the collection of the same name, Gucci Première Couture, unveiled at the Cannes Film Festival in 2010. The perfume celebrates the star that sleeps within every woman, as the house explains: Gucci Première celebrates the star in every woman. Wherever she goes, she is greeted with admiration. She is a modern icon. Like the collection, the Gucci Première fragrance is ultra feminine. Like a star walking the red carpet in her sheath dress, the Gucci Première woman makes her entrance. Frida Giannini, creative director of haute couture, created luxurious evening gowns worn by stars such as Cameron Diaz, Naomi Watts, and Jessica Alba. The perfume is meant to reflect this image, which is why Gucci Première combines grace, beauty and strength.

The alluring notes of Gucci Première

Gucci Première unveils sophisticated aromas, punctuated by vigorous notes of wood and musk. Gucci Première opens on the luminosity of orange blossom. This is paired with the freshness of bergamot, lending it an additional luminous brightness. The heart is a bouquet of majestic white flowers combined with a sensual, magnetic musk. The base is a blend of creamy woods and leather. The cocktail is intoxicating and embodies absolute beauty. The golden bottle is a reinterpretation of the iconic Gucci by Gucci bottle. Around the neck sits a medallion and the Gucci horsebit. Gucci Première: a collection, an emblem, an icon.

To shine alongside its 2010 collection Gucci Première, the house envisioned a fragrance of the same name. Alluring and thoroughly feminine, Gucci Première is like a star under the spotlight, shining so brightly that all eyes are drawn to her. The composition is luminous, floral and sensual. With Gucci Première, perfume and haute couture become one.