Guilty Femme
Gucci Guilty Femme Eau de Toilette, when women take power. The house of Gucci is a symbol of Italian craftsmanship throughout the world. Considered one of the most beautiful fashion brands on the planet, it does not stop at simply designing clothes but also creates numerous fragrances to enhance the appearance of men and women.

Where to buy
This is how the Gucci Guilty Femme Eau de Toilette fragrance was born in 2010. In 2022, Gucci decided to transform it, notably in terms of aesthetics. Its cult fragrance changes and now comes in an entirely new bottle.
The evolution of the Gucci Guilty Femme Eau de Toilette bottle
Gucci Guilty Femme Eau de Toilette used to come in a glass case, forming a square softened by a few rounded corners. It was then a massive sculpture, engraved at its center with Gucci's signature interlocking 2G, revealing at its heart a golden flesh-colored juice. However, a new decade also means new trends. That is precisely why Gucci Guilty Femme Eau de Toilette is being renewed and now comes in a fragrance that redefines the codes of femininity. For the occasion, Gucci Guilty Femme Eau de Toilette is adorned with metallic rose gold, whether on its metal surface, in its juice, or on its outer packaging. Its cap sits atop a thick, transparent glass. The whole is presented in black packaging, cut through with the brand's rose gold logo.
Gucci Guilty Femme Eau de Toilette, an amber and floral fragrance
Gucci Guilty Femme Eau de Toilette is a concentration of femininity, whose springlike character is built around lilac petals. This flower is here enhanced by a sparkling citrus accord. Gucci Guilty Femme Eau de Toilette contains, more precisely, mandarin and bergamot. Geranium and pink pepper give it a slightly spicier scent, while the whole is also enhanced by a fruity touch of blackcurrant and peach. Jasmine makes it more opulent. Finally, Gucci Guilty Femme Eau de Toilette ends with an ultimate amber signature, still coupled with patchouli, vanilla, and white musk.
Gucci Guilty Femme Eau de Toilette, the fragrance of a woman who fears nothing!
Gucci Guilty Femme Eau de Toilette is the embodiment of modern femininity and tells the story of a heroine who encourages transgression. The woman who wears this fragrance is as contemporary as she is rebellious. Gucci Guilty Femme Eau de Toilette presents itself as the very essence of defiance. With it, never feel guilty about having pleasure! The boldness of Gucci Guilty Femme Eau de Toilette is simply contagious. The Gucci woman feels more powerful and more alive. Breaking stereotypes, she lives daily without remorse or regret and willingly lets herself be intoxicated by the forbidden. With her, danger is exhilarating. Adopt Gucci Guilty Femme Eau de Toilette now and take back control of your destiny!
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Vintage diner, bronze and charcoal gray
Jared Leto and Lana Del Rey in a vintage diner, photographed by Glen Luchford, alongside the bronze and charcoal gray bottles.
The campaign accompanying the 2022 launch features Jared Leto and Lana Del Rey, protagonists of the #ForeverGuilty universe. The setting is a vintage diner, where the two bottles appear in their charcoal gray and bronze metallic shades. The images are signed by photographer Glen Luchford.
The duo and the photographer extend the previous Guilty campaign, that of 2019, in which Lana Del Rey and Jared Leto were already photographed by Glen Luchford under the artistic direction of Alessandro Michele, with a cameo from Courtney Love.
The following campaign for the line, whose release is announced for March 1, 2023, changes faces with A$AP Rocky, Julia Garner, and Elliot Page, still photographed by Glen Luchford: it comes after the 2022 launch and is distinct from it.