Gucci Bloom Parfum, launched in 2025, extends the Bloom collection initiated in 2017 under Alessandro Michele. Composed by Alberto Morillas, the extrait reinterprets the line's white floral accord into a golden accord, carried by coral jasmine, co-extracted tuberose and orange blossom, over a base of Peru balsam, vanilla and amber, in the square Bloom bottle recast in midnight black.
Square midnight black lacquered bottle with a porcelain effect, adorned with the Herbarium motif in golden yellow, echoed on the packaging.
The bottle of Gucci Bloom Parfum reprises the signature square shape of the entire Bloom range, but stands out with a midnight black tone, which 3oud links to the fragrance's concentration.
The glass is lacquered with a porcelain effect and bears the Gucci label; it is ribbed and framed by the house's signature Herbarium motif, depicting leaves, cherry branches, flowers and butterflies, here rendered in golden yellow.
The outer box echoes this decor in golden yellow, ensuring visual continuity between the bottle and its packaging.