Armani
Acqua Di Gio Homme
The Acqua di Gio perfume by Giorgio Armani Armani is a great Italian house of creation most often associated with a sober style, neutral colors and an extreme perfection of detail. What is more, the Armani man is meant to be full of determination and dynamism with the aim of reaching the highest peak of his ambitions. Thus, to enhance his outfits and his temperament, the house strives to craft juices in keeping with his masculinity.
Where to buy
To do this, Giorgio Armani draws inspiration from a place halfway between the sky and the sea. From there was born a creation that has today become a cult classic, named Acqua Di Gio pour Homme. It is a condensed expression of masculinity as seen by Armani, associated with the freshness of the island dear to its creator's heart.
Giorgio Armani's source of inspiration
In order to craft his finest pieces, Giorgio Armani needs to recharge, and it is precisely on the island of Pantelleria that he finds his creative inspiration. It is a small piece of Italian land, located in the middle of the Sicilian Channel and close to Tunisia. Thus, Acqua Di Gio pour Homme appears as a juice as revitalizing as this place. It draws on a simple, primal image: that of a man facing the sea. It evokes the freshness of water and sea spray, the mineral quality of the cliffs, and so on. It seems to have taken the best of nature and gathered it into a single bottle. Acqua Di Gio pour Homme is almost enough to make one hear the sound of waves breaking on the shore of this island. Acqua Di Gio pour Homme is the fragrance of an urban, contemporary man who needs to return to his primal balance by drawing on nature. It is a very harmonious juice, at once sensual, powerful, wild and serene. With such qualities, it is no surprise that this fragrance has been winning over men for more than 20 years now!
The marine freshness of Acqua Di Gio pour Homme
It was perfumer Alberto Morillas who was entrusted with the task of translating Giorgio Armani's positive energy when he is on his favorite island. He then chose to deliver a transparent, sparkling freshness. It begins with an intense vivacity combining hedione with jasmine. What is more, this unprecedented association is further heightened by a more unusual note: persimmon. This small fruit instantly awakens the senses with its scent, half pulpy, half zesty. Then marine notes make their entrance thanks to the presence of calone, a molecule with the typical flavor of sea spray. Thus, Acqua Di Gio pour Homme appears as a fragrance that is both soft and bitter, very nuanced. Then, it gradually reveals more masculinity. This emanates from woody notes and musky nuances. Furthermore, Acqua Di Gio pour Homme finishes with a blend of patchouli, cedar and cistus. The whole nevertheless remains very fresh throughout.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Released in 1966 and created by Alberto Morillas, Acqua Di Gio is one of the greatest successes of the Armani house. At once elegant and sophisticated, the fragrance suits men who know how to dress well. Halfway between sky and sea, Acqua Di Gio echoes an Italian island dear to the creator's heart. Thanks to the freshness it radiates, Acqua Di Gio transports us amid sea spray and fine sandy beaches. Here, man draws strength from nature, and this is what makes the great strength of Acqua Di Gio.
Jason Morgan at the heart of the ocean for Acqua di Gio
Jason Morgan is already known and appreciated within the Armani house, having represented the brand's underwear line for several years. At 35, Jason Morgan is as charismatic as ever. Standing 1.86 m tall with pale blue eyes and a well-sculpted body, Jason Morgan is a model with great success, and not only with fashion houses! When asked what he thinks of his role as ambassador, Jason Morgan states: When I was told I had been chosen for Acqua di Giò, it was a dream come true. To represent Armani, this fragrance is the best job anyone in this business can get. The ads are always so well made and impactful. I feel extremely proud and grateful to have been chosen for this. I really cannot believe this happened. Underwater modeling was a new experience for me, and I had never used a breathing tank before either. It was difficult when I had to swim in front of the camera and perform a certain movement when I could not see anything, but it was a lot of fun to be able to linger underwater for 20 minutes at a time. Overall, it is a wonderful experience.
An ultra sensual campaign film for the Acqua di Gio fragrance
While the campaign film was directed by Jacob Sutton, the photography is the work of Matthew Brooks. The campaign film places emphasis on the power of natural elements. Nevertheless, the film was shot within advertising studios in London, more specifically at the premises of the famous Pinewood Studios. The set is perfect and beautifully imitates a granite façade. The other part of the advertisement takes place in Sardinia. Here, it is the sheer power of the mineral and aquatic world that is showcased. With strength and sensuality, this film unquestionably reveals the sculptural beauty of the charismatic Jason Morgan…
A fresh, elegant essence embodied by an ultra sexy ambassador… Acqua Di Gio lives up to all its promises and offers us a campaign film as refreshing as it is captivating. A fine achievement.