Calvin Klein
CK Everyone
Ck Everyone: The new unisex Eau de Toilette from Calvin Klein. Born in the mid-1990s, the CK One fragrance managed to secure a place among the best-selling fragrances of its era. It must be said that it literally revolutionized perfumery!
- Brand
- Calvin Klein
- Launch year
- 2020
- Perfumer
- Gender
- Women
- Olfactory family
- Citrus
- Concentration
- Eau de Toilette
Where to buy
In reality, many consider it to be the first true unisex fragrance in history. Championing sharing, it remains to this day Calvin Klein's greatest olfactory reference. That is why it keeps reinventing itself year after year, to our great pleasure. Today, it gives rise to a new addition. Focus on CK Everyone, the new androgynous juice from Calvin Klein for 2020.
CK Everyone, a composition for men as well as for women
CK Everyone clearly marks its belonging to the Calvin Klein family from the moment one sees its bottle. Indeed, no one could really assign a gender to this bottle. Is it a fragrance for women or an essence for men? In reality, it addresses each and every one! CK Everyone comes in a container resembling a water bottle. Made entirely of glass, it displays absolute transparency, while being topped with a simple screw cap. An elastic band bearing the brand name also encircles the whole. The purpose of this new addition? To evoke Calvin Klein's classic underwear.
By choosing such a style, Calvin Klein opts for a clean-cut and very contemporary design. Moreover, this immediately underscores its androgyny. Much more than a simple fragrance, CK Everyone above all conveys a strong social message. It relies on authenticity, honesty and open-mindedness. CK Everyone is a fragrance of freedom, one that dares a disarming nonconformism!
CK Everyone, a composition respectful of the environment
Another notable novelty: CK Everyone is an eco-responsible fragrance. In other words, it is specifically designed to respect the planet and the environment. A vegan fragrance, CK Everyone is made with alcohol of natural origin. Its orange vegetable oil comes from organic farming. Likewise, its formula is infused solely with natural ingredients. Finally, once its pump is removed, its bottle is fully recyclable.
On the scent side, this “clean” fragrance gives off a complex and exhilarating scent. At first, citrus notes dominate the whole and unfold an icy, incisive thrill. Orange gives it a very tangy, fruity edge. Then, green tea reinforces the green, aromatic spirit of its heart. It acts as a bridge, evolving toward a more animalic, woody base. There, musk blends with cedar for a deep and charismatic result. CK Everyone is not lacking in character and has what it takes to satisfy a wide range of consumer profiles! Moreover, its fresh formula allows it to be worn on any occasion, whether for the office, an elegant evening out, or a simple workout session.
The CK Everyone bottle from Calvin Klein is already available in two different sizes, 100 ml and 200 ml.
Olfactory pyramid
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The advertising
CK Everyone presents itself as the more contemporary version of CK One, born 26 years after its predecessor. While this new fragrance is meant to be more aromatic and aquatic than its predecessors, it perfectly preserves their philosophy. With CK Everyone, the Calvin Klein brand opens a new chapter in its history, while preserving its minimalist style and its original message. CK Everyone champions exchange, sharing and generosity. Above all a social fragrance, it addresses men and women equally. It is precisely this blending of genders that is highlighted here, in a new advertisement created by Glen Luchford.
The advertisement for CK Everyone: fulfillment through sharing
To create its advertising campaign, Calvin Klein called on one of the most talented photographers of his generation: Glen Luchford. For more than 30 years, this portrait photographer has worked with the biggest fashion magazines, such as Vogue or Vanity Fair. His work is exhibited in prestigious museums around the world, such as the MoMA in New York or the Getty in Los Angeles. All the biggest luxury brands compete for his services, including Lanvin, Yves Saint-Laurent, Gucci and Chloé. Moreover, this is not Calvin Klein's first collaboration with Glen Luchford. Here, the photographer chose to stage an entire collective of models, artists and musicians. The young people featured are simply dressed in Calvin Klein underwear. They open up without any artifice. Particularly fulfilled, they wear smiles on their faces and do not hesitate to highlight the finest qualities of their partners: “I love his originality”, “I love their smile”, “I love his energy”… Such are the messages heard in this advertisement, also displayed on screen in red lettering. The advertising campaign for CK Everyone aims to be highly original. Stripped of anything superfluous, it simply champions diversity, plurality and the freedom to love.
CK Everyone, a refreshing fragrance in a minimalist style
CK Everyone comes in a very clean-cut bottle, whose walls are fully transparent. Made entirely from recycled materials, the CK Everyone bottle is meant to be respectful of the environment. It is both design-forward and very minimalist. Its only accessory? A white and red elastic band bearing the name Calvin Klein and echoing the elastic bands of the brand's underwear.
On the scent side, CK Everyone owes its existence to perfumer Alberto Morillas. Very refreshing, its composition is mainly made from naturally derived ingredients, in the purest respect for nature. This so-called vegan fragrance opens with a scent of orange and ginger. Then, its heart becomes more aquatic, while wrapping itself in blue tea. Finally, CK Everyone ends with a deep, sultry scent of cedar, patchouli, amber and musk. The result is a highly vibrant composition brimming with energy, between freshness, authenticity and, it must be acknowledged, a touch of provocation!