The Acqua di Gio perfume by Giorgio Armani Armani is a great Italian house of creation most often associated with a sober style, neutral colors and an extreme perfection of detail. What is more, the Armani man is meant to be full of determination and dynamism with the aim of reaching the highest peak of his ambitions. Thus, to enhance his outfits and his temperament, the house strives to craft juices in keeping with his masculinity.
Acqua di Gio is certainly the bestseller of the perfume house of the great couturier Giorgio Armani. Why? Simply because Acqua di Gio managed to win over men by offering them, for the first time, a fresh, iodic yet very virile fragrance. Where classic fougères lack originality, Alberto Morillas's innovative composition for Acqua di Gio surprises and captivates while speaking so well of the favorite lands of the great Giorgio Armani.
Acqua di Gio, or Italy and its natural beauty as seen by perfumer Alberto Morillas for Giorgio Armani
Giorgio Armani wanted to offer men a masculine fragrance that was refined yet above all very natural, very raw. In turning to Alberto Morillas, the couturier already knew that the creator behind the innovative CK One would be the perfect composer for this ode to nature.
For Alberto Morillas, the choices of raw materials and directions for the Acqua di Gio project were very clear: every ingredient, every accord had to evoke the pleasure of the seaside and the typical scents of the Mediterranean. It was moreover the island of Pantelleria, Giorgio Armani's favorite place, that would inspire this fragrant work for the Spanish creator.
Regardless, the aim of Acqua di Gio seems to be to offer a natural, timeless Italy in a bottle. The raw materials were all chosen accordingly:
We decided to choose the finest bergamot, the finest mandarin. Elements, essences that evoke Italy, but an Italy with no specific era, an Italy of nature. We wanted to blend materials that evoke an era while calling on a freshness, a timeless luminosity. Alberto Morillas on Acqua di Gio.
An unforgettable transparent and floral iodic scent for Acqua di Gio
With Acqua di Gio, Alberto Morillas and Giorgio Armani wanted to convey the natural beauty of Italy as well as the marine scents of the gentle Mediterranean. However, while other magnificent fragrances had already made this choice before the release of Acqua di Gio in 1996, none had managed to render iodic scents as floral and so distinctly Italian. This is most certainly the point that created the great success of Acqua di Gio.
What probably revolutionized this new freshness is the iodic accord: a transparent, floral iodic accord, with a texture and depth that easily lodge in the memory. Combined with the famous cologne, it recalls that salt water, the entire Mediterranean, the South: that is certainly why people love this fragrance so much. Alberto Morillas on Acqua di Gio.
Thus limettas and bergamots from Italy combined with a sweet melon come to enhance the hedione and calone heart of Acqua di Gio. Hedione brings to the marine freshness soft jasmine-like scents that stand out notably against the sensual, spicy woody depths.
Acqua di Gio managed to break the codes of traditional masculine perfumery to bring it a touch of floral elegance and intense marine freshness. Like a sea breeze that never stops, Acqua di Gio remains a great classic of men's perfume and continues to stand out with beautiful flankers.