Armani
Stronger with You Absolutely
Stronger With You Absolutely, the new fragrance from Armani. The story of the Emporio Armani brand began in 1981, the very moment Giorgio Armani decided to design a more urban label, synonymous with youth and freedom. Since then, it has been a line designed for men and women who feel free and who, with a certain elegance, feel young at any age.
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This is how the fragrance Stronger With You was conceived in 2017. First reinvented in 2019 in the form Intensely, it was given, in 2021, a new edition of its scent, now named Stronger With You Absolutely.
Stronger With You Absolutely, a smokier bottle than before
Let us begin with the discovery of the bottle of Stronger With You Absolutely. It preserves the shape of its predecessors, asserting its style with sobriety, elegance, and virility. Its masculinity comes through in a robust and stable shape. Its shoulders are broad and its base is solid. The whole is softened by a cap resembling a black, shimmering ball, itself resting on numerous rings, symbolizing passionate love and commitment. For this Stronger With You Absolutely edition, however, the color of the fragrance changes. Its base is now smokier than before, as if to embody the intensity and the new addictive quality of this fragrance. The whole takes on the color of a liqueur, resembling an amber cognac.
The composition of Stronger With You Absolutely, a gourmand candied chestnut
But what could this sublime bottle possibly hold? The signature of the Stronger With You collection is still present. It is a delicious candied chestnut, iconic and gourmand. However, for added addictiveness, it is accompanied by a new, more intoxicating rum accord. Calabrian bergamot comes to refresh the whole with its zesty breath, while blending with a woody aroma of elemi resin. Still within a very aromatic and Mediterranean register, lavender is added to the recipe. Responsibly grown in France, it reveals an intensely floral charm, while pairing with davana, with its finer, sweeter accents. This combination gives more depth to the fragrance, before evolving toward sweeter base notes of Madagascar vanilla and smoky cedar. The whole finally closes with the luminous warmth of patchouli.
Stronger With You Absolutely, the story of an unconditional love
Through its intensity, Stronger With You Absolutely depicts the portrait of a passionate man. True to the house's philosophy, it encourages whoever wears this fragrance to live as he sees fit. Generous, it highlights the finest qualities of a powerful and invincible man. Driven by the passionate love he feels for his beloved, he is ready to move mountains, so that nothing is ever beyond his reach. Stronger With You Absolutely is a fragrance that emanates from the absolute power of love. Refined and addictive, it embodies the portrait of a man as ambitious as he is powerful.
Olfactory pyramid
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The advertising
A couple, a film, a saga
Nicholas Hoult and Alice Pagani as a couple, film by Fabien Constant, print by Damon Baker, continuing the saga begun in 2017.
The launch press kit features a young couple embodied by Nicholas Hoult and Alice Pagani. The campaign film is directed by the French Fabien Constant, the print component photographed by the American Damon Baker.
Hoult and Pagani had been unveiled in January 2020 as the new Emporio Armani couple for Stronger With You Freeze and In Love With You Freeze, in a campaign titled Together Stronger, already directed by Fabien Constant. Before them, the saga had been launched in 2017 with James Jagger and Matilda Lutz in the role of the fictional couple.
The current listing from the retailer Nordstrom, for its part, describes a campaign led by the actor Nicholas Galitzine, presented as global ambassador: a later campaign, which this page does not link to the 2021 launch.