Armani
Acqua di Giò Profondo Eau de Toilette
Presentation of the fragrance Immersion in deep blue Released in spring 2025, this Eau de Toilette revisits Armani's marine signature: airier than the Parfum edition, it captures the moment when light filters beneath the surface. Composed by Alberto Morillas, the composition unites freshness, minerality and Italian elegance.
Where to buy
New olfactory signature
The opening marries Aquozone with a grapefruit–lemon duo soaked in salty accents. An aromatic heart blends lavender, rosemary and cypress in a vibrant Mediterranean fougère, before a patchouli–mineral wood and musk base seals a clear, subtly ambery sillage.
Specifications & sizes
Identity
- Family: Aromatic / Aquatic
- Concentration: refillable Eau de Toilette
- Perfumer: Alberto Morillas
- Launch: 2025
Available sizes
30 ml, 50 ml, 100 ml, 200 ml and a 150 ml refill: a screw-based system that cuts glass consumption by 40% over two refills.
Creative concept & bottle
Frosted midnight-blue glass
Retaining the original silhouette, the bottle is dressed in a cobalt blue gradient evoking the descent into the abyss. The tone-on-tone metallic cap suggests the reflection of the surface, while the silver logo asserts the architectural minimalism of the Armani house.
The “Back to the Deep” 2.0 campaign
The new film follows a diver leaving urban commotion behind to immerse himself, before resurfacing into a golden dawn: a metaphor for inner renewal, carried by the mantra “Dive, Breathe, Rise”.
Detailed olfactory pyramid
Key accords
- Top: Aquozone · Grapefruit · Lemon · Saline facet
- Heart: Lavender · Rosemary · Cypress
- Base: Patchouli · Mineral woods · Clear musks
Target audience & occasions to wear
The modern, free-spirited man
Ideal for those aged 20 to 45 seeking a clean but nuanced freshness: impeccable at the office, invigorating after sport and elegant for a summer aperitif. The citrus–marine duality radiates in the heat, while the mineral base ensures a discreet longevity in the evening.
An active lifestyle
Three sprays are enough: base of the neck, chest, wrists. On fabric, the mineral patchouli extends projection up to eight hours; on skin, the marine accord remains present without overwhelming the space.
In summary
Acqua di Giò Profondo Eau de Toilette 2025 captures the energy of the deep sea: a citrus-salty breath, a luminous aromatic heart and a lingering woody-mineral finish. Housed in a deep blue refillable bottle, it combines Italian chic, ecological awareness and sensory pleasure, offering an everyday ocean to whoever wears it.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Perfumery constantly reinvents itself and draws on countless different elements to give rise to exotic, masculine or sensual fragrances. Among all the sources of inspiration used by perfumers, travel holds a place of choice. It is precisely this sense of escape that inspired the birth of the Acqua di Giò collection. The first fragrance of the saga was born in 1996 and aimed to evoke the lush natural world of the island of Pantelleria, a place very dear to Giorgio Armani. This time, however, the designer decided to leave the Mediterranean behind to turn toward South America. His new fragrance, Acqua di Giò Profondo, takes us into deeper waters. So how about a scuba diving session in the company of the handsome Jason Morgan? The advertising campaign for Acqua di Giò Profondo proves to be highly immersive…
Acqua di Giò Profondo takes us to the borders of Chile and Mexico
The advertisement for Acqua di Giò Profondo features Jason Morgan in a television spot shot entirely in black and white. At first, Giorgio Armani's hero runs through the Atacama salt flats in Chile. Then he plunges into an immense water hole that leads him into the depths of the ocean. After a wild freedive, he finally emerges on an entirely different shore, not far from a hidden beach on the Marieta Islands in Mexico. However, the advertisement for Acqua di Giò Profondo ends with an unexpected twist. Jason Morgan bursts out of his bathtub. The story does not say whether this South American dive is truly real. No matter, the magic works, and Acqua di Giò Profondo still manages to transport us to the other side of the world.
Who is Jason Morgan, the face of Giorgio Armani's campaign?
For those wondering who this man with the piercing gaze and dream physique is, this is Jason Morgan, the face of the Armani house since 2015. First an ambassador for Emporio underwear, he eventually became the face of the Acqua di Giò saga, succeeding Italian swimmer Luca Dotto as well as Canadian model Simon Nessman. This 40-year-old American continues to make headlines and is considered one of the most sought-after playboys in the modeling world. It is therefore to the great delight of women that he returns to embody the new fragrance Acqua di Giò Profondo.
Virtual reality makes its way into Giorgio Armani
Finally, it should be noted that the advertisement for Acqua di Giò Profondo employs a choice piece of technology. The brand decided to film its advertisement in 360°, so that viewers can navigate their screen and explore the entire landscape as they see fit. Even better: some Armani boutiques even offer virtual reality experiences to customers. The fragrance Acqua di Giò Profondo does not simply smell good, it also offers a journey to the other side of the Atlantic!