Acqua di Giò Profondo Eau de Toilette

Perfumery constantly reinvents itself and draws inspiration from a whole host of different elements to give rise to exotic, masculine or sensual fragrances. Among all the sources of inspiration used by perfumers, travel occupies a prominent place. It is precisely this sense of escape that inspired the birth of the Acqua di Giò collection. The first fragrance of the saga was born in 1996 and sought to evoke the lush natural world of the island of Pantelleria, a place very dear to Giorgio Armani. This time, however, the designer decided to leave the Mediterranean behind to turn toward South America. His new fragrance, Acqua di Giò Profondo, leads toward deeper waters. So, how about treating yourself to a scuba diving session in the company of the handsome Jason Morgan? The advertising campaign for Acqua di Giò Profondo proves to be most immersive…

Acqua di Giò Profondo takes us to the borders of Chile and Mexico

The advertisement for Acqua di Giò Profondo features Jason Morgan, in a television spot filmed entirely in black and white. At first, Giorgio Armani's hero runs across the salt lagoon of Atacama in Chile. Then he leaps into an immense sinkhole that leads him into the depths of the ocean. After a wild freedive, he finally emerges on an entirely different coast, not far from a hidden beach on the Marieta Islands in Mexico. However, the advertisement for Acqua di Giò Profondo ends with an unexpected final twist. Jason Morgan emerges from his bathtub. The story does not say whether this South American dive is indeed real. No matter, the magic works, and Acqua di Giò Profondo still manages to transport us to the other side of the world.

Who is Jason Morgan, face of Giorgio Armani?

If one wonders who this man with the piercing gaze and dream physique is, it is Jason Morgan, face of the house of Armani since 2015. First an ambassador for Emporio underwear, he eventually became the face of the Acqua di Giò saga, succeeding Italian swimmer Luca Dotto as well as Canadian model Simon Nessman. This 40-year-old American continues to make headlines and is considered one of the most sought-after playboys in the modeling world. It is therefore to the great delight of women that he returns to embody the new Acqua di Giò Profondo fragrance.

Virtual reality makes its way into Giorgio Armani

Finally, it should be noted that the advertisement for Acqua di Giò Profondo features top-tier technology. The house decided to film its advertisement in 360°, so that viewers can navigate their screen and explore the entire landscape as they wish. Even better: some Armani boutiques even offer virtual reality experiences to customers. The Acqua di Giò Profondo fragrance does not merely smell good, it also offers a journey across the Atlantic!