Calvin Klein
CK Everyone Eau de Parfum
Ck Everyone Eau de Parfum, a new burst of freshness from Calvin Klein CK One by Calvin Klein is a fragrance that was born in 1994 and literally overturned thousands of teenagers. To this day, it is considered the cult fragrance of an entire generation but also as the first androgynous fragrance in history.
- Brand
- Calvin Klein
- Launch year
- 2022
- Perfumer
- Gender
- Women
- Olfactory family
- Citrus
- Concentration
- Eau de Parfum
Where to buy
Indeed, it addressed men as well as women, delivering along the way a symbol of unity. Now, this is precisely what can be found in CK Everyone Eau de Parfum by Calvin Klein. Not content with carrying a strong message, it intoxicates with its fresh, woody contrast while also incorporating numerous components that are more respectful of the planet into its formula.
CK Everyone Eau de Parfum by Calvin Klein, a composition that speaks to everyone
CK Everyone Eau de Parfum is a creation by Calvin Klein accompanied by a message: I am myself, I am one, but I have multiple facets. I love everything I am... Far more than a simple olfactory composition, this juice carries within it a genuine message. It is a social fragrance, full of boldness, not limited to any gender, culture or generation. CK Everyone Eau de Parfum appears to hold within it an immense diversity. It pushes the olfactory horizon ever further and turns perfumery into an art with infinite possibilities. As will be understood, whether young or not so young, a man or a woman, living in Paris, Hong Kong or New York, this fragrance is made for you!
The striking contrast between deep richness and fresh luminosity
Because the customers of CK Everyone Eau de Parfum are many, its fragrance likewise displays numerous contrasts. At first, CK Everyone Eau de Parfum by Calvin Klein is a genuine burst of freshness. It contains juicy Mexican orange. Its heart, meanwhile, gains in power and intensity. It incorporates Sri Lankan black tea. Finally, CK Everyone Eau de Parfum ends with a deep, woody base of Haitian vetiver. It should also be noted that every ingredient contained in this formula was chosen in a more ethical way. CK Everyone Eau de Parfum by Calvin Klein is described as a vegan creation, made exclusively from natural ingredients sourced in a more responsible manner.
The bottle of CK Everyone Eau de Parfum by Calvin Klein
The bottle of CK Everyone Eau de Parfum by Calvin Klein is also designed in a more environmentally respectful way. Forming a glass flask and drawing inspiration from a Jamaican rum flask, it is topped with a black screw cap while being made from recycled materials, both in its glass and in its cardboard packaging. Its box is folded and assembled without a single dot of glue. Finally, an elastic band also adorns the bottle of CK Everyone Eau de Parfum by Calvin Klein, calling to mind the finish found on Calvin Klein Underwear.
Olfactory pyramid
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The advertising
A polymorphic visual, four profiles
Released starting in January 2022, the campaign brings together Evan Mock, Eliot Sumner, MLMA and Priddy in front of the lens of Glen Luchford.
The release is announced by Coty starting in January 2022. The press release circulated by retailers describes a visual photographed by Glen Luchford, bringing together actor and skateboarder Evan Mock, artist Eliot Sumner, visual artist MLMA and rapper Priddy, and describes the image as polymorphic, built around the multiplicity of the one and a boundless expression of self.
This approach extends that of CK Everyone Eau de Toilette: the 2020 campaign was already photographed by Glen Luchford and brought together Eliot Sumner, Evan Mock, MLMA, Priddy the Opp as well as models Cara Taylor and Parker van Noord.