Armani
Acqua Di Giò Profondo Eau de Parfum
Acqua Di Gio Profondo, a very aquatic novelty from Giorgio Armani. Launched in 1996, the Acqua Di Gio collection draws inspiration from the depths of the sea and invites men to reconnect with their own inner nature. It all began on the island of Pantelleria, a place conducive to relaxation where Giorgio Armani liked to recharge between creations.
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Since the very first version of Acqua Di Gio, the house has come a long way. This time, for its new 2020 fragrance, Acqua Di Gio Profondo, the scene unfolds across the Atlantic, between the coasts of Chile and Mexico. So, how about taking a great plunge alongside Jason Morgan, the face of the campaign for Giorgio Armani?
Acqua Di Gio Profondo, the call of the open sea
Acqua Di Gio Profondo is a fragrance that evokes the vastness of the ocean depths, the fresh and captivating air of the sea. It invites you to dive deep into this intense blue and feel this invigorating freshness as you reconnect with your inner nature. Acqua Di Gio Profondo is a fragrance inspired by an exhilarating world. With it, nothing is more inspiring than the beauty of nature, which here appears as an inexhaustible source of calm. On screen, Acqua Di Gio Profondo is embodied by Jason Morgan, a model who has been the face of the campaign for Giorgio Armani since 2015. The advertisement for Acqua Di Gio Profondo, filmed in black and white, first unfolds on the salt lagoons of Atacama in Chile. Then Jason Morgan dives into the deep waters, finally emerging on one of the beaches of the Marieta Islands in Mexico. For a perfect immersion, the advertisement was also filmed in 360°. Thus, viewers are free to navigate the screen as they please, to discover the full immensity of the landscape, as if immersed in Jason Morgan's gaze.
The aquatic intensity of Acqua Di Gio Profondo
Acqua Di Gio Profondo comes in a bottle whose visual is very close to that of its predecessors. Very sober and refined, its bottle comes in thick glass, which asserts its masculinity with restraint. Rounded curves reflect a generous and gentle man. While the name of this fragrance appears in gray lettering, the rest is entirely tinted in a deep blue. Giorgio Armani explains the choice of this color in these terms: blue is like a dense shadow that expresses sensuality. In its varied shades, this liquid color gives an impression of fluidity and refined elegance.
To create this fragrance, Giorgio Armani called on perfumer Alberto Morillas. Here, he chose to deliver a very fresh opening of bergamot and green mandarin. Then these citrus notes are paired with cascalone and aquazone notes, two synthetic accords that evoke the open sea through an aquatic and salty association. The heart of Acqua Di Gio Profondo gradually becomes more aromatic, combining rosemary, lavender, cypress and mastic. Gradually, the virility of this fragrance bursts forth, until reaching an amber, woody and mineral base of musk and patchouli.
Olfactory pyramid
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The advertising
Perfumery constantly reinvents itself and draws inspiration from a whole range of different elements to create exotic, masculine or sensual fragrances. Among all the sources of inspiration used by perfumers, travel holds a place of choice. It is precisely this sense of escape that inspired the birth of the Acqua Di Gio collection. The first fragrance of the saga was born in 1996 and aimed to evoke the natural and lush world of the island of Pantelleria, a place very dear to Giorgio Armani. This time, however, the designer decided to leave the Mediterranean behind and turn toward South America. His new fragrance, Acqua Di Gio Profondo, takes us toward deeper waters. So, how about a scuba diving session alongside the handsome Jason Morgan? The advertising campaign for Acqua Di Gio Profondo proves to be one of the most immersive…
Acqua Di Gio Profondo takes us to the borders of Chile and Mexico
The advertisement for Acqua Di Gio Profondo features Jason Morgan, in a television spot filmed entirely in black and white. At first, Giorgio Armani's hero runs across the Atacama salt lagoon in Chile. Then he throws himself into an immense body of water that leads him into the depths of the ocean. After a wild freediving swim, he finally emerges on an entirely different shore, not far from a hidden beach on the Marieta Islands in Mexico. However, the advertisement for Acqua Di Gio Profondo ends with an unexpected finale. Jason Morgan emerges from his bathtub. Whether this South American dive actually happened remains untold. Regardless, the magic works, and Acqua Di Gio Profondo still manages to transport us to the other side of the world.
Who is Jason Morgan, the face of the campaign for Giorgio Armani?
If you are wondering who this man with the piercing gaze and dream physique is, he is Jason Morgan, the face of the campaign for the house Armani since 2015. First an ambassador for Emporio underwear, he eventually became the face of the Acqua Di Gio saga, succeeding Italian swimmer Luca Dotto as well as Canadian model Simon Nessman. This 40-year-old American keeps making headlines and is considered one of the most sought-after playboys in the modeling world. It is thus to the great delight of women that he returns to embody the new fragrance Acqua Di Gio Profondo.
Virtual reality makes its way into Giorgio Armani
Finally, it should be noted that the advertisement for Acqua Di Gio Profondo makes use of choice technology. The house decided to film its advertisement in 360°, so that viewers could navigate the screen and explore the entire landscape as they please. Even better: some Armani stores even offer virtual reality experiences to customers. The fragrance Acqua Di Gio Profondo does not just smell good, it also offers a journey to the other side of the Atlantic!