Le Male Essence de Parfum

Le Male Essence de Parfum, released in 2016, thus presents a new figure of Man without his sailor top, with soft leather and skin fragrances. The communication has also been reoriented toward spots highlighting the house and its innovative concepts far more than the former storytelling tied to Le Male. Le Male Essence de Parfum aims to be powerful, soft and modern, proudly carrying the colors and originality of the house of Jean-Paul Gaultier.

Le Male Essence de Parfum: the 2016 male is virile and bold

Reinterpreting a perfumery classic such as Le Male is a complex and bold undertaking. One must be able to preserve the notes of the original fragrance while pairing them with new notes, without losing its audience. It was therefore decided that the bottle would shed its traditional sailor top to offer a woodier, more refined fragrance while modernizing the raw materials.

As a result, the advertising campaign and visuals were also changed: no more ambassador, but instead the showcase of the cutting-edge techniques used by the great house of Jean-Paul Gaultier for its creations. The Le Male Essence de Parfum spot was therefore filmed at the heart of the Jean-Paul Gaultier workshops at The Factory, offering aesthetic imagery with a dreamlike vision that blends reality and fiction in the making of a perfume.

Nevertheless, for Le Male Essence de Parfum, sailors and pretty women still appear together with humor, a nod to the bold campaigns of the past, but they are merely accessories. The subject of the visual is the industrial concept. For deep down the true hero of the communication remains the fragrance Le Male Essence de Parfum. And everything presented around it is merely ephemeral.

Revisiting Le Male in 2016 by bringing it modernity and vitality

In order to offer a bottle in keeping with the new concept of Le Male Essence de Parfum, it was necessary to rework the design of the original Le Male fragrance. So the man of Le Male was stripped of his signature sailor top to make him more muscular and squared off. The bottle is therefore far more sharply cut and worked along its edges, putting the house's signature glass man through an accelerated bodybuilding program.

As for the packaging of Le Male Essence de Parfum, it returns to the famous tin can design of Jean-Paul Gaultier fragrances, the one that made all the difference. But it too has been reworked to give off lovely bronze highlights along with a luxurious medallion, offering the same originality as ever while adding a touch of elegance.

Le Male Essence de Parfum has of course also kept in its composition certain original elements that made its success, such as the lavender notes, emblematic of JPG fragrances for their good old-fashioned barbershop scent. But the fragrance also offers woodier, more sensual accords. Indeed, the fresh bergamot top notes of Le Male Essence de Parfum are paired with aromatics and spices that provide a zesty, dynamic opening. Then the heart notes open toward the power of lavender but choose to be accompanied by the novelties released by the sweet, sensual scents of cinnamon and clary sage. Finally, the sillage of Le Male Essence de Parfum retains the beauty of its predecessor with floral and powdery notes of white musks and coumarin, while adding the exoticism of amber woods.

Le Male Essence de Parfum has thus managed to keep the best of its much-praised origins, while easily and brilliantly turning toward horizons that are more virile and ever more innovative, in the image of Jean-Paul Gaultier's creations, always ahead of their time.