Trésor Midnight Rose is the fruity, rosy variation on Trésor, launched by Lancôme in 2011. Anne Flipo sets raspberry and blackcurrant bud against a rose absolute, with jasmine and peony holding the middle, and closes on vanilla, cedar and musks. Emma Watson fronted the campaign.
The Trésor bottle reinterpreted in a plum gradient, from dark to light, with a fabric rose tied at the neck.
The bottle carries over the silhouette of Trésor, whose faceted shape has been part of the house's memory since 1990. Midnight Rose does not change the drawing, only the color.
The glass turns plum, in a gradient from dark to light, which the specialist press described as an ombré version of the original bottle. The tint announces the name before the juice speaks.
A fabric rose is tied at the neck of the bottle. Three sizes came with the release, thirty, fifty and seventy-five milliliters, as eau de parfum.