Fever

Jimmy Choo, a London house born from footwear and luxury accessories, develops its perfumes under license with Interparfums. Fever belongs to the Signature collection, the line opened in 2011 by the house's first feminine perfume, of which it forms an extension rather than a new departure. Announced in August 2018, it was released the same year as an Eau de Parfum, the concentration indicated on the house's official product page.

The composition is signed by Nathalie Lorson and Honorine Blanc. The house describes a warm floral, lightly sweetened, set on a dark base. The opening plays on a black plum nectar, whose velvety flesh sets the fruity tone of the whole, brightened by lychee and lifted by a touch of grapefruit.

The heart turns toward powdery, sweet flowers: heliotrope brings almond and vanilla facets, vanilla orchid a creamy roundness, jasmine a more pronounced floral density, in a deliberate choice of pink and purple tones. The base extends this sweetness on the woody and balsamic side, with sandalwood, resinous benzoin and tonka bean, whose toasted almond inflections reinforce the gourmand facet.

The bottle reprises the ribbed, faceted silhouette characteristic of the line, here in intense plum lacquer, topped with a square gold metallic cap. The launch press likens its facets to the Murano glass chandeliers found in the house's stores; the juice tints its spherical shape purple. The outer box bears a dark purple python print, a motif that directly echoes the brand's shoes and accessories. At launch, the Eau de Parfum was offered in 40, 60 and 100 ml.

The campaign features model Hannah Ferguson. A fifteen-second advertising film was released online on August 17, 2018, accompanied by an original piece of music.