While the history of tattooing is very difficult to trace, we know without question that it is an ancestral practice. Yet, although increasingly mainstream, it was for a very long time associated in our culture with bad boys. Nonetheless, Diesel took the bold gamble of reclaiming this art and associating it with one of its most daring fragrances.
Only The Brave is one of the most emblematic collections of the house of Diesel. Launched in 2009, it has since been reworked many times, giving rise to new variations of this cult fragrance. This is how Only The Brave Tattoo came into being, in 2012. As its name suggests, it is an evocation of a tattoo. Thus, it leaves an indelible mark on the skin, depositing at the hollow of the neck a woody, oriental breath with a strong temperament. Signed Alberto Morillas, Only The Brave Tattoo owes its existence to one of the greatest perfumers of our time. As for the bottle, it takes up many of the codes of its predecessor, while still possessing a look all its own.
The emblematic fist shape of Diesel's Only The Brave collection
Only The Brave Tattoo has the same shape as its predecessor. In other words, it is a clenched fist. The idea is bold and diametrically different from traditional fragrance bottles, often rectangular or cylindrical. Here, it is not simply a bottle of fragrance, but rather a visual symbol of protest, self-affirmation and freedom. Indeed, Only The Brave Tattoo speaks to all men who are not afraid to express their ideas and opinions. It is a sign of creative independence. Moreover, Diesel's bottle is also inspired by a statue of Joe Louis, located in Detroit. If his name is unfamiliar, know that he was one of the greatest professional boxers on the planet. Over the course of his career, he won 43 victories by knockout out of 54, a true feat! From then on, Only The Brave Tattoo seems to draw inspiration from his strength, his power and his determination.
The omnipresent world of tattooing at Diesel
If Diesel decided this time to draw inspiration from tattooing, it is because it is an undeniable symbol of rebellion and freedom of expression. Moreover, it is also very dear to Renzo Rosso, founder of Diesel, who himself wears one on his shoulder. As a side note, know that it is a Mohawk Indian, which has become a symbol of the Diesel brand. Here, it is absent from the visual of this bottle. However, the world of tattooing is noticeable from the very first glance. The fist of Diesel's Only The Brave Tattoo is entirely lacquered in an opaque black color, the emblematic shade of tattoo ink. Its name, for its part, is written on the palm of this hand, in white lettering, with the iconic calligraphy of many tattoos. Added to this is also an imposing ring bearing the Diesel name, fitted over two fingers. From this clenched fist also emerges a chrome-plated metal spray cap, particularly modern. As for size, the bottle of Only The Brave Tattoo comes in three different spray sizes, of 50, 75 or 125 ml.