Pi

Givenchy launched Pi in 1998, a men’s eau de toilette that Osmoz files among woody orientals and that the house now describes as woody amber. Alberto Morillas composed it; Osmoz also credits him with Pi Eau Fraîche, a variation released three years later.

Intelligence as seduction

The Rose Sheet reports that Parfums Givenchy aimed Pi at the thinking man, led by mind and courage, according to Camille McDonald, who then ran the house and made intelligence the new symbol of seduction.

Osmoz presents Pi as an allegory of progress drawn from science, a refuge of the male imagination, a sophisticated and sensual fragrance that urges men in search of the absolute to surpass themselves, under the sign of a number of harmony and balance.

A quick success

Three years after launch, more than two and a half million bottles had been sold, according to Osmoz, which then announced Pi Eau Fraîche, softer and less gourmand. The range at that point included an eau de toilette, an eau de parfum, aftershave care, a shampoo and deodorants.

What the house says today

Givenchy now presents Pi as the mark of new conquerors hungry for thrills, a magnetic fragrance in which the strength of a woody accord collides with the sensuality of benzoin, for a man seeking to surpass himself.