Pi

After receiving numerous awards, Hubert de Givenchy left the fashion house in 1995. He was the one who created the brand's first perfume, L'Interdit, following his meeting with Audrey Hepburn. In 1998, Givenchy unveiled a masculine fragrance with a particularly remarkable name, Pi, an oriental-woody perfume.

Pi, geometry at the heart of a perfume

What can be said about Pi is that its origin dates back a very long way. Pi is a number used to calculate the ratio of a circle's circumference to its diameter. The number Pi is irrational, meaning it cannot be expressed as a ratio of two whole numbers. Beyond mathematics, Givenchy created a perfume called Pi. This fragrance evokes the eternal masculine, a refuge of the male imagination. Pi is an olfactory allegory of progress in motion, of space-time. With Pi, the thirst for knowledge reaches its peak, and man can then believe that anything is possible. Pi is the fragrance of a conquering man, a genius in search of eternal knowledge. Pi could have been the perfume of Albert Einstein or Christopher Columbus.

The geometric notes of Pi

To reveal this scientific and imaginative world, the creation of Pi was entrusted to Alberto Morillas, who devised a generous fragrance. Pi opens with extremely fresh notes such as mandarin, along with a powerful aromatic accord of tarragon, basil, and rosemary. The heart has a floral side with lily of the valley, geranium, and neroli flower. These are paired with pine needles. The base is warm, intense, and cozy, featuring benzoin, vanilla, and tonka bean. Then guaiac wood, also known as ironwood, lends its woody, intense, and smooth sillage. To add a gourmand and sweet touch to the composition, a hint of brown sugar and bitter almond was included. Pi thus becomes an addictive and magnetic fragrance, whose taste evokes gingerbread. As for the bottle, it was designed by Serge Mansau. Shaped like a pyramid, it draws inspiration from Egyptian art, much like the perfume Organza. The graphic design is powerful and timeless. The Pi symbol is embedded in the glass, as if hand-crafted. The bronze metal cap resembles an antique jewel, adding one final touch of infinite elegance.

The advertising tagline for Pi, A little further than infinity, transports us into the third millennium. While Pi is an original and unprecedented perfume name, it nonetheless reflects seduction, time, science, progress, intuition… The Givenchy man is portrayed here as a great conqueror.