Spicebomb Infrared
Spicebomb Infrared: Viktor & Rolf's new grenade In 2005, the Viktor & Rolf house gave birth to Flowerbomb, a first perfume marking the brand's entry into the world of perfumery. It was an infinitely explosive essence, like a burst of flowers.
- Brand
- Viktor & Rolf
- Launch year
- 2021
- Gender
- Men
- Olfactory family
- Oriental
- Secondary family
- Spicy
- Concentration
- Eau de Toilette
- EAN
- 3614273308113 (50 ml)
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It was not until 2012 that its masculine equivalent appeared: a bomb of spices named Spicebomb. Today, in March 2021, history repeats itself once again. This time, Viktor & Rolf decides to raise the temperature a notch and depicts the portrait of an infinitely torrid and seductive man. Its new juice is called Spicebomb Infrared. As powerful as it is bewitching, it cannot escape you!
Spicebomb Infrared, a perfume inspired by infrared technology
The human eye is capable of perceiving all sorts of details. However, certain elements escape it. This is why infrared technology was designed. Not operating on the same spectrum as visible light, it gives a red color to any element giving off heat. More concretely, the hotter an element is, the more its red color intensifies. Here, heat seems to have taken over Viktor & Rolf's bottle. Spicebomb Infrared is a perfume that accentuates the body heat of a man. It burns with an inner flame and creates on him a crescendo of sensuality. Like a blazing shiver, it sends us into a torrid and seductive world. Spicebomb Infrared is impossible to ignore. Long-lasting and bewitching, it delivers the image of a particularly tempting man.
Spicebomb Infrared, a weapon of massive seduction
To protect this precious aphrodisiac philter, Viktor & Rolf once again chose to present it in a grenade-shaped bottle. It is fitted with a very original opening. To become intoxicated with its scent, all that is needed is to pull its pin, itself bearing the seal of Viktor & Rolf. Crafted like a grenade, this perfume bottle resembles a chic and sophisticated weapon. This time, however, Spicebomb Infrared adopts an entirely new color code. It is worked in a gradient of red and black. A black band also protects the center of this bottle, present as if to contain all the power of this fragrance for men.
The peppery and fruity scent of Spicebomb Infrared by Viktor & Rolf
With this particularly original visual, one is already eager to discover what this virile glass case holds. To raise the temperature from the top notes to the base notes of Spicebomb Infrared, Viktor & Rolf relied on spices. Saffron gives it a very refined aspect. Indeed, it is the most expensive spice in the world. It is at once leathery, spicy and honeyed. It combines with Habanero pepper, spicier and infinitely warm. Cinnamon, for its part, gives this perfume a new, sweeter touch. Moreover, this also shows through in a blend of red fruits. Tangy and gourmand, they give Spicebomb Infrared an almost pastry-like aspect. Finally, it all ends with a final smooth breath of tobacco and benzoin.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
2021 film under 18+ warning
2021 campaign with Caesar van den Idsert, images by Matthias Vriens-McGrath, film released under 18+ warning.
The 2021 campaign brings together Dutch model Caesar van den Idsert in front of the lens of Matthias Vriens-McGrath. An editorial fashion credits sheet also attributes styling to Jos van Heel, casting direction to Andrey T, production to BlondVelvet, and hair and makeup to David Koppelaar. The campaign is listed under this same title in the professional database Models.com.
The film was released with a mature audience warning.
In October 2021, an associated marketing initiative gave the perfume a sound signature, developed with IFF and IRCAM Amplify for e-commerce.
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