While the history of tattooing is very difficult to trace, we know without question that it is an ancestral practice. Yet, although increasingly mainstream, it was for a very long time associated in our culture with bad boys. Nonetheless, Diesel took the bold gamble of reclaiming this art and associating it with one of its most daring fragrances.
It was in 2009 that Diesel's Only The Brave collection was launched. Only The Brave Tattoo, for its part, appeared a little later, in 2013, in a much more artistic universe, laden with symbols. Presenting itself as a fragrance engraved directly onto the skin, Only The Brave Tattoo fascinates just as much through the design of its bottle as through its universe or its woody, oriental and amber scent. So, what about this unique fragrance, intended for a virile and seductive man? Here is our review of one of the most emblematic masculine fragrances of our time.
Olfastory’s review
The tattoo, a key element in portraying a rebellious man
Diesel has always occupied an atypical place in the world of luxury. Indeed, while it is a very compartmentalized world, Diesel defies convention and stands out as a provocative and avant-garde brand. And what better attribute than the tattoo to symbolize freedom and independence? This is precisely the niche in which the Only The Brave Tattoo fragrance positions itself. Intended for a seductive and rebellious man, it asserts more than ever the philosophy of the Diesel brand. Only The Brave Tattoo is meant for a free man, one who knows exactly where to find the strength needed to achieve his dreams. Far more than a simple fragrance, it is a manifesto of freedom and independence. It is also worth noting that it is a nod to the personal love of tattoos held by Renzo Rosso, the brand's founder, who himself bears a design on his shoulder.
The explosive, woody breath of Only The Brave Tattoo
Displaying a perfect coherence between its message and its scent, Only The Brave Tattoo does not go unnoticed and shows absolute persistence. Like a tattoo, it does not fade easily and leaves an indelible mark on the skin. It first launches on a sensual and masculine freshness, built around an unexpected hookah tobacco accord. Green apple gives it a crisp freshness, before being taken over by more aromatic sage leaves and spicier Bourbon pepper. Its base, for its part, proves more amber and sensual. It marries benzoin with patchouli, for an absolutely intoxicating breath.
Diesel's emblematic fist, now bearing a tattoo
In terms of aesthetics, the bottle of Only The Brave Tattoo preserves the shape of its predecessor. It is still crafted as a clenched fist. Some will thus judge it as lacking originality. In our humble opinion, it could not have been otherwise, and it must be acknowledged that this symbol of confidence and defiance suits it perfectly. Its bluish transparency has now been replaced by a glossy black, the traditional color of tattoos. Its name, for its part, is written in graphics typical of tattoos, directly on the skin. Finally, the silver metal plate bearing the Diesel name serves as an imposing and virile ring.