Ô Oui 2026

Lancôme presents Ô Oui in 2026 as the new Eau de Toilette in its Les Ô collection. The house says it was born under the sun of the Domaine de la Rose, its estate in Grasse, and sees in it an electrifying “yes,” an ode to thrills, freedom and joy.

Lancôme’s Les Ô

The collection was born in 2025 with three Eaux de Toilette, each tied to an emotion: Ô Zenith, Ôver the Top and Ôff Now. The house says they were created at its Domaine de la Rose, with its own materials, and credits them to Dominique Ropion, Carlos Benaïm and Fabrice Pellegrin.

Ô Oui becomes its fourth Eau de Toilette, linked by Lancôme to euphoria. Its name echoes a 1999 Eau de Toilette signed by Harry Frémont, built on clementine, pineapple and apple: the 2026 perfume takes neither its formula nor its bottle.

An emotion put to the test

Lancôme says Ô Oui was created by Givaudan and powered by Happy&Blissful technology, designed to awaken positive emotions. The house names Quentin Bisch and Louise Turner, who see in it a celebration of light and freshness, born of the meeting between the centifolia rose and a lychee accord.

Tests the house conducted with 180 women in France, the United States and China lead it to claim that 82% of them feel instantly in a good mood when they smell it, and that 77% feel a surge of happiness every time they wear it.

The perfume is sold as a 100 ml Eau de Toilette. Lancôme pairs it with a body and hair mist of the same name, more gourmand, which combines lychee with a raspberry accord and vanilla notes.