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Lancôme

Ô Oui!

Ô Oui! is a floral eau de toilette by Lancôme, launched in 1999 and composed by Harry Frémont. The house sees it as a reinterpretation of Ô de Lancôme, its fresh eau from 1969, designed for a spontaneous youth, that of the year 2000. A clementine and hedione accord, touched with vodka, opens onto apples, pears and pineapple; water lily and frosted musks make up the base.

Brand
Lancôme
Launch year
1999
Perfumer
Gender
Women
Olfactory family
Floral
Secondary family
Fruity
Concentration
Eau de Toilette

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Ô Oui!

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Lancôme launched Ô Oui! in 1999, thirty years after Ô de Lancôme, its fresh eau from 1969. The house made it a reinterpretation designed for the spontaneous young women of the new millennium, placed under a double yes: “Yes to life! Yes to love!”

The big leap into life

Lancôme says it speaks here of emotion, that of the “big leap into life,” when a teenage girl becomes a woman. For the house, Ô Oui! is meant for women discovering life as a couple, special moments, love and commitment.

The advertising film puts this leap into images: the actress Marie Gillain jumps off a cliff into the water, hand in hand with a young man. The perfume’s name keeps the “Ô” of 1969 and adds to it a yes and an exclamation mark.

Harry Frémont

The composition is signed by Harry Frémont, a perfumer at Firmenich. Born in Cannes and trained at ISIPCA in Versailles, he received the prize of the Société technique des parfumeurs de France in 1984 and again in 1985.

At Lancôme, he also co-signed Miracle with Alberto Morillas. For Ô Oui!, the house describes an optimistic, gourmand and sensual perfume that pairs the sparkle of crisp fruits with the softness of white flowers; it classifies it among the fresh florals.

A name taken up again in 2026

In 2026, the name returned at Lancôme, carried by a creation from the Les Ô collection signed by Quentin Bisch and Louise Turner around lychee and rose. Only the name links the two perfumes: the 1999 formula rests on fruits, white flowers and water lily.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Marie Gillain’s big leap

In the Ô Oui! film, Marie Gillain jumps off a cliff into the water, hand in hand with a young man, to a song by the group Sweetbox.

To embody Ô Oui!, Lancôme called on the Belgian actress Marie Gillain, a face of the house. In the film, she leaps off a cliff into the water, hand in hand with a young man, a radiant smile on her lips.

The soundtrack uses “Everything’s Gonna Be Alright,” a song by the group Sweetbox built on the Air from Bach’s Orchestral Suite No. 3. The leap illustrates the theme Lancôme chose for Ô Oui!: the big leap into life, that of a teenage girl becoming a woman.

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