Jimmy Choo Blossom

Jimmy Choo announced Blossom at the end of 2014, for a release in February 2015. This feminine scent joined the house’s permanent collection as an eau de parfum in 40, 60 and 100 ml, and was presented as a bold bouquet for bright, vivacious young women.

Perfumer Louise Turner says she sought a balance between cheerful, luminous citrus and red fruits and very feminine materials: flowers, sandalwood, a sensual musk. She wanted to give the sensation of an endless shower of petals.

The house tells the story of Blossom as the anticipation of an evening with friends: the first sip of a cocktail, clinking glasses, the music on the dance floor. The fragrance is still sold in its three sizes, and the house extends its name into special editions.