La Vie Est Belle Intensément: The new intense eau de parfum for women by Lancôme. Lancôme has always maintained a special relationship with its customers. For the house, only a deep and sincere bond, always rich in emotion, matters. And it is precisely this authenticity that resurfaces from the La Vie Est Belle collection.
Perfume is a very present element in the daily life of many women. In other words, it touches on what is most personal and intimate. It goes well beyond a simple scent and characterizes on its own the personality of the woman who wears it. To bring a smile to women's daily lives, Lancôme decided, in 2012, to create a fragrance called La Vie Est Belle. Today, this essence reinvents itself and becomes even more vibrant than before. La Vie Est Belle Intensément offers a luminous, powerful and radiant halo. So, how is it so different from its predecessors? Here is our review of this intensely feminine perfume.
Olfastory’s review
All of La Vie Est Belle's DNA in a more intense edition by Lancôme
In terms of scent, La Vie Est Belle Intensément contains a whole array of noble and elegant ingredients. What is more, this fragrance is rich in multiple nuances that give it a generous, vibrant, floral and refined sillage. La Vie Est Belle Intensément manages to preserve the DNA of its predecessors, while offering a new intensity. It retains its characteristic joie de vivre, while unfolding new olfactory facets. First, its top notes prove very exhilarating, blending the freshness of bergamot with the incandescent warmth of pink pepper and the tangier breath of raspberry. Its heart, meanwhile, is a floral and velvety bouquet. Finally, its iconic iris wraps itself in vanilla, benzoin and patchouli. All of this gives an irresistible and unprecedented force of attraction to this saga!
The return of Lancôme's Crystal Smile
La Vie Est Belle Intensément is, as usual, presented in a bottle called the Crystal Smile. An iconic piece in Lancôme's catalog, this bottle was designed in 1949 by Armand Petitjean and George Delhomme, Lancôme's artistic director. Its purpose at the time was to create a bottle symbolizing the aura of women and possessing that little extra soul that gave them so much radiance: their smile! Have you never noticed that the base of this bottle forms a smile? Set aside for a long time, this bottle suddenly emerged from Lancôme's archives in 2012. Today, it takes on an even more intense color, fuchsia, in a joyful and radical burst synonymous with strong emotions.
A new advertisement to complete Lancôme's saga
Of course, as usual, La Vie Est Belle Intensément is presented in an advertisement featuring the seductive actress Julia Roberts. Likewise, like its predecessors, the scene unfolds over a cover of Diamonds by Rihanna, performed by singer Josef Salvat. Here, however, the focus is on the essentials. This marketing campaign is devoid of any frills or dreamlike settings. The elements highlighted are above all the bottle and its main ingredients. Lancôme refocuses more than ever on its fragrance, the true star of 2020.