The year 1999 turned out to be particularly significant for the house of Dior. Indeed, it was at that moment that a true myth of perfumery was born: the iconic fragrance J'Adore by Dior. Very quickly, it became one of the best-selling fragrances in the world.
Who does not know the sublime J'Adore, born in 1999 from the talents of Calice Becker for the house of Dior? Since then, this magnificent floral has worn the most beautiful scented gowns, offering skillfully orchestrated variations. In 2016, a new rare pearl was added to this grand range: J'Adore Eau de Toilette Lumière.
The Vallauris neroli and its encounter with J'adore Eau de Toilette by François Demachy
J'adore, born in 2006, is undoubtedly one of the bestsellers of the house of Dior. Luminous, intoxicating and floral, J'adore, like its sublime ambassador, has made us dream for years. Although it was not the undisputed master of Dior fragrances since 2006 who created this magnificent fragrance, François Demachy is behind its greatest variations such as J'adore L'Or, J'adore Voile de Parfum, J'Adore Touche de Parfum and, more recently, J'Adore Eau de Toilette Lumière.
With J'Adore Eau Lumière, François Demachy wanted to revisit the fragrance that had become a great classic by adding the touch of sunshine necessary for its brilliance: Vallauris neroli. The choice of this exceptional raw material was not left to chance either, since the house of Dior has maintained close ties with Provence and its finest flower productions for decades now.
Thus, by showcasing French neroli in the composition of J'adore Eau de Toilette Lumière, François Demachy loudly affirms the house of Dior's love for the flowers of Provence. A love so precious that today the great perfumer has installed the house of Dior's laboratory at Les Fontaines Parfumées, in Grasse. J'adore Eau de Toilette is therefore the strong symbol of this union, all the more so since this return of the venerable house to the lands of Grasse also took place in 2016.
It is a return to one's roots. The history that has always united Dior and Grasse moves me: the idea for Miss Dior was born in the region, Eau Sauvage was created by Edmond Roudnitska, who lived nearby and was a customer of my father's pharmacy… All of this speaks to me, and it is very meaningful that Dior is coming back here. François Demachy for Dior.
Dior J'adore Eau de Toilette: an “immediate explosion”
A true expression of the house of Dior's return to its roots, J'Adore Eau Lumière is above all a cocktail of freshness and energy that now opens on a wonderfully tangy blood orange accompanied by a sparkling lemon.
The floral heart of absolute beauty that defines J'adore is of course still present in this Eau de Toilette. This time, however, damascena rose pairs with a soft, delicately lemony magnolia to bring out the explosive light of the famous Vallauris neroli note. For François Demachy, this French neroli flower has unique facets, of unrivaled power. It is sparkling, it resonates in the top notes through its zesty floralcy.
Finally, sandalwood and white musks bathe this lovely Eau Lumière in a woody sensuality that blends with the graceful, Grasse-born murmurs of its light-drenched accords.