This is her: The essential fragrance from Zadig Voltaire In 2016, the house Zadig Voltaire pulled out all the stops to draw attention to its new perfume named This is Her. This is the brand's very first fragrance to receive a television advertising campaign.
Since 1997, Thierry Gillier, the great-nephew of the co-founder of Lacoste, has been shaking up fashion. It is to him that we owe the creation of the house Zadig Voltaire. Championing freedom of expression, this brand has literally revolutionized French fashion, refusing to conform to Parisian trend standards, and imposing a more rebellious vision of luxury. A genuine identity movement adopted by the youth of the twenty-first century, Zadig Voltaire knows how to be chic and impertinent at once. A vision fully embraced, which is found entirely in the perfume This is Her, an avant-garde, gourmand and spicy feminine fragrance. Here is our review of it.
Olfastory’s review
This is Her, more than a perfume, a means of expression
This is Her by Zadig & Voltaire is a fragrance designed to highlight the natural sensuality of women and reveal their fiery personality to all. Its ambition? To bring to light the hidden side that lies within each of us, and explore every facet of the feminine character. As such, in turn, this fragrance can be delicate, romantic or more fiery. With This is Her by Zadig & Voltaire, out goes restrained freshness, in comes opulence and power! This is Her seems ideally designed for a passionate, determined and outgoing woman. In short, it is perfectly crafted for today's free women!
This is Her by Zadig & Voltaire, a spicy gourmand
To create this fragrance, the house Zadig & Voltaire chose to turn to two of the most famous perfumers in the world, namely Michel Almairac and Sidonie Lancesseur. Both turned to one of the most widely used flowers in women's perfumery: sambac jasmine. Here, this raw material reveals its full opulence, while pairing with a sharper, spicier pink pepper. Little by little, however, This is Her by Zadig & Voltaire softens on contact with vanilla, a chestnut accord and whipped cream. Fully gourmand, it gradually moves toward a woody sillage of sandalwood and cashmere wood. This is Her by Zadig & Voltaire is a singular and disconcerting perfume, navigating between floral sweetness, gourmand character and incandescence.
The raw and immaculate bottle from Zadig & Voltaire
On the visual side, the brand Zadig & Voltaire chose an immaculate white bottle. Yet, while this color traditionally evokes softness and wisdom, here it is nothing of the sort. The white of Zadig & Voltaire is meant to be more raw. This is reflected, moreover, in the very cubic silhouette of this bottle. Here, Zadig & Voltaire forgoes alluring curves in favor of an imposing stature. The brand name, for its part, is written in capital letters. Do not be fooled by its immaculate white. In reality, This is Her by Zadig & Voltaire is rather the perfume of a rebellious woman!