This is Her ! Burning Love

Fact sheet

• Full name: This Is Her! Burning Love Eau de Parfum
• Brand: Zadig & Voltaire
• Olfactory family: Gourmand – Floral – Woody
• Concentration: Eau de Parfum
• Launch date: 2025
• Perfumer: Nathalie Lorson
• Available sizes: 30 ml | 50 ml | 100 ml
• Distinctive feature: Vegan formula; 87% naturally derived ingredients

Composition: the olfactory pyramid

Top: pistachio liqueur & citrus flash

The opening blends a creamy pistachio liqueur with a spark of blood orange zest. The effect: the first bite into a pistachio-orange gelato enjoyed under a setting sun.

Heart: roasted chestnut, vanilla & green tea

At the center, a caramelized chestnut cream entwines with a velvety Madagascar vanilla; a breath of matcha tea brings an herbal freshness that keeps the gourmand character from sinking into sweetness.

Base: smoky sandalwood, toasted wheat & cashmere musks

The base weaves an Australian sandalwood lacquered with a slightly cereal wheat / toasted bran accord. Cashmere musks extend the sillage beyond twelve hours, leaving on skin the scent of a knit sweater warmed by embers.

Bottle: vintage cream & red flames

A rectangular cream brick split by a stream of incandescent red; textured metal spray.

The minimalist cream plaster silhouette bears a glossy red scar that seems to have been poured on hot. No superfluous detail: just the logo and this gash that recalls the fusion of milky softness and ardent passion.

Advertising campaign

Directed by Floria Sigismondi, the video features Zoë Kravitz playing guitar on a rooftop set ablaze by the sun. With each riff, red embers dance around her. Rock-soul soundtrack “Fire & Flavour”. Closing tagline: “Love is on fire”.

Review & verdict

Burning Love elevates the pistachio-chestnut gourmand character to the rank of a couture accessory: less sweet than a Lait de Pistache, more rock than a classic vanilla. On warm skin, the chestnut turns into smoky praline; in cool weather, the pistachio stays milky, almost floral. Sillage is sensual (1.5 m) for the first hour, then a long-lasting cashmere halo — ideal with a leather perfecto, a cream blazer or a satin slip dress.

Recommended wearing momentsMomentOccasionSillageApplication tip

Mild morning

Terrace brunch

Light

Mist on a scarf

Afternoon

Art gallery

Moderate

Two sprays on nape and wrists

Sunset

Rooftop aperitif

Strong

Cloud crossed over shoulders

Warm night

Indie concert

Enveloping

Layering with vanilla cream